Facilitators of Online Hotel Booking through Third Party Aggregators: Measurement and Validation in the Indian Context

IF 2.9 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality & Tourism Administration Pub Date : 2020-11-12 DOI:10.1080/15256480.2020.1842840

Amit Shukla, Rohan Hermith Rodrigues

引用次数: 2

Abstract

ABSTRACT The Indian hotel industry is likely to reach USD 2.3 billion by 2020 with 28% (up from 19% in 2018) of all bookings made online. The extant research in this field has been mainly focused on the technical and esthetic aspects of hotel websites. Drawing on information richness literature, we identify and develop customer-centric informative factors (named Facilitators of Online Booking or FOB) that might facilitate online hotel booking. We deployed a two-stage mixed-method study across major tourist destinations in India. In the first stage (n1 = 202), we developed an 18-item scale to measure FOB. In the second stage (n2 = 330), we tested the construct validity of FOB and found support for its relationships with e-trust (as a mediator) and purchase intention.

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通过第三方聚合器促进在线酒店预订:在印度背景下的测量和验证

到2020年，印度酒店业可能达到23亿美元，其中28%(高于2018年的19%)是在线预订。该领域的现有研究主要集中在酒店网站的技术和美学方面。根据信息丰富性文献，我们确定并开发了以客户为中心的信息因素(称为在线预订促进者或FOB)，可以促进在线酒店预订。我们在印度主要旅游目的地开展了一项两阶段混合方法研究。在第一阶段(n1 = 202)，我们开发了一个18个项目的量表来衡量FOB。在第二阶段(n2 = 330)，我们测试了FOB的结构效度，并发现它与电子信任(作为中介)和购买意愿之间的关系是支持的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Hospitality & Tourism Administration HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.30

自引率

8.60%

发文量

期刊介绍： The International Journal of Hospitality & Tourism Administration is an applied, internationally oriented hospitality and tourism management journal designed to help practitioners and researchers stay abreast of the latest developments in the field as well as facilitate the exchange of ideas. The journal addresses critical competency areas that will help practitioners be successful in this growing field now and into the future. An exciting and challenging international forum, the journal reflects current happenings and trends in the industry.