Crowdfunding as a Catalyst for Contemporary Chinese Animation

IF 0.3 2区艺术学 0 FILM, RADIO, TELEVISION

Animation-An Interdisciplinary Journal Pub Date : 2020-07-01 DOI:10.1177/1746847720933792

Sergio Jesús Villén Higueras, Xinjie Ma, F. Ruiz-del-Olmo

引用次数: 1

Abstract

This study explores the online financing forms and practices of contemporary Chinese animation cinema. The research focuses on the use of crowdfunding by this industry, and analyses three recent cases, One Hundred Thousand Bad Jokes (2014), Monkey King: Hero Is Back (2015), and Big Fish & Begonia (2016), selected based on the perspective of the high economic revenue earned and the artistic and creative singularity of these films, as well as the consideration of the undeniable influence of these productions on the imagination of new generations. Using an exploratory and descriptive research methodology, the authors uncover the main features of the production of animated films based on crowdfunding. The results show that obtaining funds is a secondary objective for these movies that mainly use crowdfunding as a promotional strategy for creating an active fan base and channelling their affective involvement towards the communicative interests of each project.

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众筹:当代中国动画的催化剂

本研究探讨了当代中国动画电影的网络融资形式与实践。本研究以众筹行业对众筹的运用为研究重点，分析了2014年的《十万个坏笑话》、2015年的《大圣归来》和2016年的《大鱼海棠》三个近期案例，选取的依据是这些电影所获得的高经济收入和艺术创意的独特性，以及考虑到这些作品对新生代想象力不可否认的影响。本文采用探索性和描述性的研究方法，揭示了众筹动画电影制作的主要特点。结果表明，获得资金是这些电影的次要目标，这些电影主要将众筹作为一种推广策略，以创造活跃的粉丝基础，并引导他们对每个项目的交流兴趣进行情感参与。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Animation-An Interdisciplinary Journal FILM, RADIO, TELEVISION-

CiteScore

0.70

自引率

25.00%

发文量

期刊介绍： Especially since the digital shift, animation is increasingly pervasive and implemented in many ways in many disciplines. Animation: An Interdisciplinary Journal provides the first cohesive, international peer-reviewed publishing platform for animation that unites contributions from a wide range of research agendas and creative practice. The journal"s scope is very comprehensive, yet its focus is clear and simple. The journal addresses all animation made using all known (and yet to be developed) techniques - from 16th century optical devices to contemporary digital media - revealing its implications on other forms of time-based media expression past, present and future.