F. Nunes, José Antônio Valle Antunes Junior, André Dupont, Gabriel Pires, J. D. Sordi, D. M. Quevedo
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引用次数: 1
Abstract
This research aimed at identifying the competitive criteria that, together with modularisation, impacted the differentiation strategy in industries manufacturing machinery and equipment in Brazil. This was survey-type research that used structural equation modelling (SEM-PLS) for data analysis. A total of 236 responses were obtained from participants in Brazilian machinery and equipment companies in the area of R&D, including directors, managers, coordinators, and supervisors. From this sample, the results show that applied modularisation positively impacted the competitive criteria related to innovation, quality, and flexibility, whereas, when applied to the delivery costs and performance criteria, it did not contribute to a competitive differential. Since it deals with a non-probabilistic sample by convenience, the present model does not represent the relationship between the constructs in a definitive way, for it concerns a model that address a sample of the machinery and equipment manufacturing industry, referring to ISIC D28, from Brazil.
期刊介绍:
The South African Journal of Industrial Engineering (SAJIE) publishes articles with the emphasis on research, development and application within the fields of Industrial Engineering and Engineering and Technology Management. In this way, it aims to contribute to the further development of these fields of study and to serve as a vehicle for the effective interchange of knowledge, ideas and experience between the research and training oriented institutions and the application oriented industry. Articles on practical applications, original research and meaningful new developments as well as state of the art surveys are encouraged.