Applying machine learning to market analysis: Knowing your luxury consumer

IF 3.6 2区管理学 Q2 BUSINESS

Journal of Management Analytics Pub Date : 2019-11-15 DOI:10.1080/23270012.2019.1692254

Kuo Chi-Hsien, S. Nagasawa

引用次数: 28

Abstract

Chinese consumer research in the luxury sector is the emphasis in the business research field. However, it can be cost-intensive or time-consuming to interpret big data from any research conducted ...

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将机器学习应用于市场分析:了解你的奢侈品消费者

中国奢侈品领域的消费者研究是商业研究领域的重点。然而，解释任何研究的大数据可能会耗费大量成本或耗时。。。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Management Analytics SOCIAL SCIENCES, MATHEMATICAL METHODS-

CiteScore

13.30

自引率

3.40%

发文量

期刊介绍： The Journal of Management Analytics (JMA) is dedicated to advancing the theory and application of data analytics in traditional business fields. It focuses on the intersection of data analytics with key disciplines such as accounting, finance, management, marketing, production/operations management, and supply chain management. JMA is particularly interested in research that explores the interface between data analytics and these business areas. The journal welcomes studies employing a range of research methods, including empirical research, big data analytics, data science, operations research, management science, decision science, and simulation modeling.