Guyanne Wilson, E. Zappe, Jonas Silbermann–Schön, Kai Guilliaume, Rebecca Altwicker, Mariana Tapari, Marina Wolf, Mercedes Benitez Torrejon, Mushtariy Mamadaliyeva, Anna Lucia Busskamp Castro
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引用次数: 0
Abstract
In Fiji, Ghana, Jamaica, and the Maldives, the tourism sector is an important source of economic wealth. For example, in the Maldives tourism accounts for around a quarter of total GDP and is a main source of employment (Meierkord, 2018: 5). Similarly, the role of tourism as one of Jamaica's main industries has been stated in Deuber (2014: 29), and Hundt, Zipp and Huber (2015: 691) also mention that tourism is one of the key industries and employment sectors in Fiji. While many of these destinations use traditional channels of advertising such as print magazines, a considerable amount of advertising is carried out online via social media.
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