Neuromanagement decision-making and cognitive algorithmic processes in the technological adoption of mobile commerce apps

IF 7.6 1区经济学 Q1 ECONOMICS

Oeconomia Copernicana Pub Date : 2021-12-21 DOI:10.24136/oc.2021.034

Mihai Andronie, George Lăzăroiu, Roxana Ștefănescu, Luminița Ionescu, Mădălina Cocoșatu

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引用次数: 59

Abstract

Research background: With growing evidence of consumer adoption of mobile shopping apps, there is a pivotal need for comprehending Internet-enabled consumer devices in mobile shopping behavior. Mobile shopping platform features and user technological readiness configure consumers? expectations and demands as regards mobile retailing adoption, leading to acceptance of mobile shopping apps and payment services. Purpose of the article: In this research, prior findings have been cumulated indicating that mobile social apps extend throughout consumer attitudes and behaviors by the widespread adoption of smartphones. We contribute to the literature by showing that cutting-edge technological developments associated with customer behavior in relation to mobile commerce apps have resulted in the rise of data-driven systems. Consumer behavioral intention and adoption intention in relation to mobile shopping apps/websites are developed on perceived risk and trust consequences. Methods: Throughout February and March 2021, a quantitative literature review of the Web of Science, Scopus, and ProQuest databases was carried out, with search terms comprising ?mobile shopping app?, ?mobile commerce platform?, ?mobile payment service?, ?Internet-enabled consumer device?, ?consumer technological adoption?, and ?mobile shopping behavior?. As research published between 2018 and 2021 was analyzed, only 330 sources met the suitability criteria. By removing questionable or indeterminate findings (insubstantial/inconsequent data), results unconfirmed by replication, too imprecise content, or having quite similar titles, 66, chiefly empirical, sources were selected. A systematic review of recently published literature was carried out on technological adoption of mobile commerce apps by employing Preferred Reporting Items for Systematic Reviews and Meta-analysis (PRISMA) guidelines. The Systematic Review Data Repository was used, a software program for the gathering, handling, and analysis of data for the systematic review. The quality of the academic articles was determined by harnessing the Mixed Method Appraisal Tool. Findings & value added: The consumer purchase decision?making process in mobile app-based marketing involves consumer engagement and willingness to adopt mobile commerce apps. Further advancements should clarify how technological-based consumer adoption of mobile shopping throughout social commerce can improve the payment for products and services.

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移动商务应用技术采用中的神经管理决策和认知算法过程

研究背景:随着越来越多的证据表明，消费者采用移动购物应用程序，有一个关键的需要来理解互联网支持的消费者设备在移动购物行为。移动购物平台的特点和用户技术准备配置消费者?对移动零售采用的期望和需求，导致接受移动购物应用和支付服务。本文的目的:在这项研究中，先前的研究结果表明，随着智能手机的广泛采用，移动社交应用已经渗透到消费者的态度和行为中。我们通过展示与移动商务应用程序相关的客户行为相关的尖端技术发展导致了数据驱动系统的兴起，从而为文献做出了贡献。消费者对移动购物应用/网站的行为意向和采用意向是基于感知风险和信任后果而发展起来的。方法:在2021年2月和3月期间，对Web of Science、Scopus和ProQuest数据库进行了定量文献综述，搜索词包括移动购物应用程序?移动商务平台?移动支付服务?支持互联网的消费设备?消费者对技术的采用?以及“移动购物行为”。在分析2018年至2021年发表的研究报告时，只有330个来源符合适用性标准。通过删除可疑或不确定的发现(不实质性/不相关的数据)，未经复制证实的结果，过于不精确的内容，或标题非常相似，选择了66个主要是经验性的来源。通过采用系统评价和荟萃分析(PRISMA)指南的首选报告项目，对最近发表的关于移动商务应用技术采用的文献进行了系统回顾。使用了系统评审数据存储库，这是一个用于收集、处理和分析系统评审数据的软件程序。学术文章的质量是通过使用混合方法评估工具来确定的。发现与增值:消费者的购买决定?基于移动应用的营销过程涉及到消费者的参与和使用移动商务应用的意愿。进一步的进步应该会澄清，基于技术的消费者在社交商务中采用移动购物如何改善产品和服务的支付。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Oeconomia Copernicana ECONOMICS-

CiteScore

13.70

自引率

5.90%

发文量

审稿时长

24 weeks

期刊介绍： The Oeconomia Copernicana is an academic quarterly journal aimed at academicians, economic policymakers, and students studying finance, accounting, management, and economics. It publishes academic articles on contemporary issues in economics, finance, banking, accounting, and management from various research perspectives. The journal's mission is to publish advanced theoretical and empirical research that contributes to the development of these disciplines and has practical relevance. The journal encourages the use of various research methods, including falsification of conventional understanding, theory building through inductive or qualitative research, first empirical testing of theories, meta-analysis with theoretical implications, constructive replication, and a combination of qualitative, quantitative, field, laboratory, and meta-analytic approaches. While the journal prioritizes comprehensive manuscripts that include methodological-based theoretical and empirical research with implications for policymaking, it also welcomes submissions focused solely on theory or methodology.