A Multicontextual Lens on Racism and Discrimination in the Multicultural Marketplace

IF 2.1 Q3 BUSINESS
C. Galalae, E. Kipnis, C. Cui, Emma Johnson, T. Licsandru, Lizette Vorster, C. Demangeot, Shauna Kearney, C. Mari, Verónica Martín Ruiz, C. Pullig, Tyrha M. Lindsey-Warren
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引用次数: 2

Abstract

This article highlights the generative properties of context for consumer experiences of racism and discrimination. Drawing from conceptualizations of context in social anthropology and human geography, it develops a framework to systematically catalogue intersections of various micro- and macrosocial contexts that configure within and across marketplace geographies and inform racism and discrimination. The framework is applied to an integrative review of studies on marketplace racism and discrimination. The review illuminates that (1) application of intersectional perspectives varies significantly across cultural difference dimensions, (2) knowledge is clustered within specific microsocial context expressions of cultural difference dimensions, (3) studies intersecting micro- and macrosocial expressions commonly reveal underexplored discrimination instances, and (4) knowledge on macrosocial contextual forces significantly lacks non-Western perspectives. Drawing on the review findings, a list of areas of advancement for future scholarship is presented, along with recommendations for marketing practitioners acting toward identifying, understanding, and counteracting racism and discrimination.
多元文化市场中的种族主义和歧视
这篇文章强调了消费者种族主义和歧视经历的背景的生成特性。它借鉴了社会人类学和人文地理学中的语境概念,开发了一个框架,系统地对各种微观和宏观社会语境的交叉点进行分类,这些语境在市场地理内和跨市场地理配置,并为种族主义和歧视提供信息。该框架适用于对市场种族主义和歧视研究的综合审查。该综述阐明:(1)跨部门视角的应用在文化差异维度上存在显著差异,(2)知识聚集在文化差异层面的特定微观社会语境表达中,(3)跨微观和宏观社会表达的研究通常揭示了未被充分挖掘的歧视实例,以及(4)关于宏观社会语境力量的知识明显缺乏非西方视角。根据审查结果,列出了未来学术的进步领域,并为营销从业者识别、理解和抵制种族主义和歧视提出了建议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Journal of the Association for Consumer Research
Journal of the Association for Consumer Research Economics, Econometrics and Finance-Economics and Econometrics
CiteScore
4.60
自引率
7.70%
发文量
54
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