Reproductive Health Experiences Shared on TikTok by Young People: Content Analysis.

IF 3.5 Q1 HEALTH CARE SCIENCES & SERVICES
JMIR infodemiology Pub Date : 2023-11-13 DOI:10.2196/42810
Isha Nair, Sophia P Patel, Ashley Bolen, Samantha Roger, Kayla Bucci, Laura Schwab-Reese, Andrea L DeMaria
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引用次数: 0

Abstract

Background: TikTok is a popular social media platform that allows users to create and share content through short videos. It has become a place for everyday users, especially Generation Z users, to share experiences about their reproductive health. Owing to its growing popularity and easy accessibility, TikTok can help raise awareness for reproductive health issues as well as help destigmatize these conversations.

Objective: We aimed to identify and understand the visual, audio, and written components of content that TikTok users create about their reproductive health experiences.

Methods: A sampling framework was implemented to narrow down the analytic data set. The top 6 videos from each targeted hashtag (eg, #BirthControl, #MyBodyMyChoice, and #LoveYourself) were extracted biweekly for 16 weeks (July-November 2020). During data collection, we noted video characteristics such as captioning, music, likes, and cited sources. Qualitative content analysis was performed on the extracted videos.

Results: The top videos in each hashtag were consistent over time; for example, only 11 videos appeared in the top 6 category for #BirthControl throughout the data collection. Most videos fell into 2 primary categories: personal experiences and informational content. Among the personal experiences, people shared stories (eg, intrauterine device removal experiences), crafts (eg, painting their pill case), or humor (eg, celebrations of the arrival of their period). Dancing and demonstrations were commonly used in informational content.

Conclusions: TikTok is used to share messages on myriad reproductive health topics. Understanding users' exposure provides important insights into their beliefs and knowledge of sexual and reproductive health. The study findings can be used to generate valuable information for teenagers and young adults, their health care providers, and their communities. Producing health messages that are both meaningful and accessible will contribute to the cocreation of critical health information for professional and personal use.

#MyBodyMyChoice:年轻人如何在TikTok上分享生殖健康体验。
背景:流行的社交媒体平台TikTok允许用户通过短视频创建和分享内容。它已经成为日常用户,尤其是Z世代用户分享生殖健康经验的地方。由于其日益流行和易于访问,TikTok可以帮助提高人们对生殖健康问题的认识,并有助于消除这些对话的污名化。目的:识别和理解TikTok用户创建的关于其生殖健康体验的内容的视觉、音频和书面组成部分。方法:为了缩小分析数据集的范围,实现了一个抽样框架。每个目标标签(例如#BirthControl、#MyBodyMyChoice和#LoveYourself)的前六个视频每两周提取一次,为期16周(2020年7月至11月)。在数据收集过程中,我们注意到了视频特征,如字幕、音乐、点赞和引用的来源。对提取的视频进行定性内容分析。结果:随着时间的推移,每个标签中的热门视频是一致的;例如,在整个数据收集过程中,只有11个视频出现在#BirthControl的前六名中。大多数视频分为两大类:个人经历和信息内容。在个人经历中,人们分享了故事(例如,宫内节育器取出经历)、工艺(例如,画他们的药丸盒)或幽默(例如,庆祝他们的经期到来)。在信息内容中,舞蹈和示范是常用的。结论:TikTok被用来分享关于无数生殖健康话题的信息。了解用户的暴露情况,可以深入了解他们对性健康和生殖健康的信念和知识。研究结果可用于为青少年、医疗保健提供者和社区提供有价值的信息。制作既有意义又易于获取的健康信息将有助于共同创建供专业和个人使用的关键健康信息。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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CiteScore
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