Disseminating oral health educational content and evaluating its use on non-dental safety net clinic websites

IF 1.8 4区 医学 Q2 DENTISTRY, ORAL SURGERY & MEDICINE
Hannah R. Archer MPH, MAEd, Zachary Brian DMD, MHA, Brady Blackburn MA, Jane A. Weintraub DDS, MPH
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引用次数: 0

Abstract

Objectives

Safety net clinics (SNC) provide healthcare to vulnerable populations and SNC websites are an important information source. In North Carolina (NC), all 100 counties are Dental Health Professional Shortage Areas, yet 91 of 317 SNCs are non-dental (ND-SNC). Our goals were to: (1) assess the presence and type of oral health (OH) information on ND-SNC websites; (2) develop and distribute an OH education webpage to ND-SNCs and track its use.

Methods

The website search function was used with common dental terms to evaluate the presence of OH content on each ND-SNC website. Key representatives from ND-SNCs were surveyed to assess patient care and willingness to implement an OH webpage. Webpage topics included oral hygiene and a map of NC dentists that provide services to low-income patients. Google Analytics was used to track consumer webpage engagement including acquisition source (AS), average time on page (AT), and unique page views (UPV).

Results

Of the 91 ND-SNCs websites, none contained OH education; 15% had information about nearby dental providers. For the 40 ND-SNCs using our webpage, January–December 2022, the primary AS for new webpage users was referrals; 72.5% of users visited directly from ND-SNC websites. Statewide AT was 2 min and 30 s (SD = 58 s), 2.88 times longer than the 52-s threshold marketing experts use to establish genuine user engagement. There were 1364 UPVs statewide for 2022.

Conclusion

Our results suggest a need for OH education content on ND-SNC websites, as users are searching for and engaging with this information.

在非牙科安全网诊所网站上传播口腔健康教育内容并评估其使用情况。
目标:安全网诊所(SNC)为弱势人群提供医疗保健,SNC网站是重要的信息来源。在北卡罗来纳州,所有100个县都是牙科卫生专业人员短缺地区,但317个SNC中有91个是非牙科的(ND-SNC)。我们的目标是:(1)评估ND-SNC网站上口腔健康(OH)信息的存在和类型;(2) 开发并向ND SNCs分发OH教育网页,并跟踪其使用情况。方法:使用网站搜索功能和常见的牙科术语来评估每个ND-SNC网站上OH含量的存在。对ND SNC的主要代表进行了调查,以评估患者护理和实施OH网页的意愿。网页主题包括口腔卫生和为低收入患者提供服务的NC牙医地图。Google Analytics用于跟踪消费者的网页参与度,包括获取来源(AS)、平均页面浏览时间(AT)和独特页面浏览量(UPV)。结果:在91个ND SNCs网站中,没有一个包含OH教育;15%的人有附近牙科服务提供者的信息。对于使用我们网页的40家ND SNC,2022年1月至12月,新网页用户的主要AS是推荐;72.5%的用户直接访问ND-SNC网站。全州AT为2 最小值和30 s(SD = 58 s) ,是营销专家用来建立真正用户参与度的52秒阈值的2.88倍。2022年,全州共有1364个UPV。结论:我们的结果表明,由于用户正在搜索和参与这些信息,ND-SNC网站上需要OH教育内容。
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来源期刊
Journal of public health dentistry
Journal of public health dentistry 医学-公共卫生、环境卫生与职业卫生
CiteScore
3.80
自引率
4.30%
发文量
69
审稿时长
6-12 weeks
期刊介绍: The Journal of Public Health Dentistry is devoted to the advancement of public health dentistry through the exploration of related research, practice, and policy developments. Three main types of articles are published: original research articles that provide a significant contribution to knowledge in the breadth of dental public health, including oral epidemiology, dental health services, the behavioral sciences, and the public health practice areas of assessment, policy development, and assurance; methods articles that report the development and testing of new approaches to research design, data collection and analysis, or the delivery of public health services; and review articles that synthesize previous research in the discipline and provide guidance to others conducting research as well as to policy makers, managers, and other dental public health practitioners.
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