[Successful knowledge exchange in virtual teams-how important is social presence?]

Abstract

Effective knowledge sharing is a key process for the success of virtual teams. Several specific challenges like the information technology used, the geographical distribution and the lack of personal contact between team members make it difficult to share knowledge.Current studies on influencing factors of effective knowledge sharing in virtual teams focus either mainly on technical or social factors. In contrast, little attention has been paid to the role of social presence as an interdisciplinary construct. Social presence means the individual or joint experience of a sense of togetherness despite physical distance, which arises in the interaction between the team members while using the existing technology.The present study examines to what extent the experience of social presence influences the success of knowledge sharing in virtual teams.Based on the Critical Incident Technique 26 interviews were conducted with members of virtual teams. The participants described situations in which the virtual knowledge exchange was successful or unsuccessful. The evaluation showed that social presence occurred more frequently in successful situations and emphasized its significance for a successful exchange of knowledge.Practical relevance: Social presence can be positively influenced by media richness and support social processes and relationships in virtual teams. The results can be used to derive implications for virtual collaboration with the aim of optimizing knowledge sharing processes.