Recruiting custodial grandmothers using Facebook.

Public Health Nursing (Boston, Mass.) Pub Date : 2022-03-01 Epub Date: 2021-10-13 DOI:10.1111/phn.12980
Karen C Clark, Susan J Kelley, Patricia C Clark
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引用次数: 1

Abstract

Objectives: Recruitment through Facebook is gaining favor as an approach for research, including clinical trials, because of the platform's ability to reach broad and diverse populations. As older adults increase their social media use, recruitment through Facebook has become a viable option. The purposes of this paper are to report the methodological process and lessons learned from recruiting custodial grandmothers (CGMs) for a cross-sectional study examining parenting self-efficacy and psychological well-being.

Participants: A total of 113 people consented and accessed the survey online, with 40 (35.4%) completing surveys. The final sample comprised 68 grandmothers, with 59% recruited via Facebook.

Methods: Facebook recruitment for the online survey included creating a dedicated Facebook study page, accessing existing Facebook pages for custodial grandparents, and using paid advertising. Face-to-face recruitment strategies also were used with paper surveys.

Results: We compared the characteristics of those completing online surveys versus paper surveys. CGMs completing the survey online were significantly younger and more likely to be Caucasian than those completing the paper survey.

Conclusions: Findings indicated online recruitment via Facebook is an advantageous method to reach CGMs. However, additional research is needed to determine if other online and social media platforms would be useful in recruiting this population.

利用Facebook招募保姆。
目的:通过Facebook进行招聘作为一种研究方法,包括临床试验,正受到越来越多的青睐,因为该平台能够接触到广泛而多样化的人群。随着老年人越来越多地使用社交媒体,通过Facebook招聘已成为一种可行的选择。本文的目的是报告方法的过程和经验教训,从招募监护祖母(CGMs)为一个横断面研究调查父母自我效能感和心理健康。参与者:共有113人同意并在线访问调查,其中40人(35.4%)完成了调查。最后的样本包括68位祖母,其中59%是通过Facebook招募的。方法:Facebook为在线调查招募人员,包括创建一个专门的Facebook研究页面,访问现有的Facebook页面,以及使用付费广告。面对面的招聘策略也用于纸质调查。结果:我们比较了完成在线调查和纸质调查的人的特征。完成在线调查的cgm明显比完成纸质调查的cgm更年轻,而且更有可能是白人。结论:研究结果表明,通过Facebook在线招聘是接触cgm的有利方法。然而,需要进一步的研究来确定其他在线和社交媒体平台是否对招募这一人群有用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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