COVID-19. Effect of Moral Messages to Persuade the Population to Stay at Home in Spain, Chile, and Colombia.

IF 2.9 4区 心理学 Q1 PSYCHOLOGY
Dolores Frias-Navarro, Marcos Pascual-Soler, Jose Berrios-Riquelme, Raquel Gomez-Frias, Leynin Caamaño-Rocha
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引用次数: 1

Abstract

Analyze whether the content of three moral messages (deontological, ethical utilitarianism, ethical virtue) and a control message differentially affect the probability of engaging in four behaviors: Washing their hands, participating in public gatherings, staying at home/avoiding social contact, and forwarding the message to inform more people. In our study, the sender of the message is a university professor. These variables are measured in terms of their behavioral intentions and others' behavioral intentions (beliefs about others' behavior). Randomized Controlled Trial. Our study includes the analysis of the possible moderating effect of the country of residence (Spain n = 1,122, Chile n = 1,107, and Colombia n = 1,433). The message with content referring to ethical virtue and staying at home obtains statistically significant lower scores on the probability of carrying out public health behaviors and sharing the message received. Regarding beliefs about the behavior of others, the message of ethical virtue has the same negative effect, but only on the likelihood of other people washing their hands, staying at home, and sharing the public health message. Institutional messages aimed at promoting public health behaviors are necessary in a pandemic situation. Our recommendation is to use deontological and utilitarian, or non-moral, content.

新型冠状病毒肺炎在西班牙、智利和哥伦比亚,道德信息说服人们呆在家里的效果。
分析三种道德信息(义务论、伦理功利主义、伦理美德)和一种控制信息的内容是否会对洗手、参加公共集会、待在家里/避免社交、转发信息告知更多人四种行为的发生概率产生不同的影响。在我们的研究中,信息的发送者是一位大学教授。这些变量是根据他们的行为意图和他人的行为意图(对他人行为的信念)来衡量的。随机对照试验。我们的研究包括对居住国可能的调节效应的分析(西班牙n = 1122,智利n = 1107,哥伦比亚n = 1433)。内容涉及道德美德和待在家里的信息在开展公共卫生行为和分享收到的信息的概率上得分较低,具有统计学意义。至于对他人行为的看法,道德美德的信息也有同样的负面影响,但只是对其他人洗手、呆在家里和分享公共卫生信息的可能性有影响。在大流行的情况下,旨在促进公共卫生行为的机构信息是必要的。我们建议使用义务论和功利主义,或非道德的内容。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Spanish Journal of Psychology
Spanish Journal of Psychology Arts and Humanities-Language and Linguistics
CiteScore
3.60
自引率
0.00%
发文量
44
期刊介绍: The Spanish Journal of Psychology is published with the aim of promoting the international dissemination of relevant empirical research and theoretical and methodological proposals in the various areas of specialization within psychology. The first Spanish journal with an international scope published entirely in English.
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