Legal considerations for social media marketing by pharmaceutical industry.

IF 0.3 4区 医学 Q4 FOOD SCIENCE & TECHNOLOGY
Food and drug law journal Pub Date : 2014-01-01
Y Tony Yang, Brian Chen
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引用次数: 0

Abstract

Social media marketing is the next frontier for direct-to-consumer advertising of pharmaceutical products, but represents an unchartered territory for regulatory action. With explosive growth in the use of social media, along with pharmaceutical companies' increasing adeptness at taking advantage of opportunities for social media marketing, the Food and Drug Administration (FDA) faces an urgent need to develop its own capacities to monitor and engage with social media marketing. In response to potential FDA action, pharmaceutical companies' marketing, regulatory compliance and legal staffs must work closely to design initiatives that are sensitive to FDA concerns. This article will address the current status of FDA regulations on social media advertising, their historical origins, challenges to implementation, and their likely future direction.

医药行业社会化媒体营销的法律考量。
社交媒体营销是医药产品直接面向消费者广告的下一个前沿领域,但对于监管行动来说,这是一个未知的领域。随着社交媒体使用的爆炸式增长,以及制药公司越来越善于利用社交媒体营销的机会,美国食品和药物管理局(FDA)迫切需要发展自己的能力,以监控和参与社交媒体营销。为了应对FDA可能采取的行动,制药公司的营销、法规遵从和法律人员必须密切合作,设计对FDA关注敏感的举措。本文将讨论FDA关于社交媒体广告法规的现状,其历史起源,实施的挑战,以及它们可能的未来方向。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Food and drug law journal
Food and drug law journal 医学-食品科技
CiteScore
0.20
自引率
50.00%
发文量
0
审稿时长
>36 weeks
期刊介绍: The Food and Drug Law Journal is a peer-reviewed quarterly devoted to the analysis of legislation, regulations, court decisions, and public policies affecting industries regulated by the U.S. Food and Drug Administration (FDA) and related agencies and authorities, including the development, manufacture, marketing, and use of drugs, medical devices, biologics, food, dietary supplements, cosmetics, veterinary, tobacco, and cannabis-derived products. Building on more than 70 years of scholarly discourse, since 2015, the Journal is published in partnership with the Georgetown University Law Center and the O’Neill Institute for National & Global Health Law. All members can access the Journal online. Each member organization and most individual memberships (except for government, student, and Emeritus members) receive one subscription to the print Journal.
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