Differences in Efficiencies Between ABS and RDD Samples by Mode of Data Collection.

Abstract

Research on mode of administration of surveys increasingly appears in the literature. Little research includes comparisons by sample frame as well as by mode. This research examines differences in efficiency using two types of sample frames (address-based samples [ABS] or random digit dialing [RDD] samples) and multiple modes (web-based surveys, mailed questionnaire, and telephone interview) among adult respondents. Matching telephone numbers to addresses was conducted on both samples. A test of the effectiveness of making modifications to drop point locations in the ABS was also undertaken. A higher proportion of addresses were matched to telephone numbers in an ABS but with less accuracy than matching telephone numbers to addresses in an RDD sample. Costs per competed interview were lower using the RDD than when using the ABS. Efforts to specify apartment numbers in drop point locations in the ABS were not found to be cost effective. Overall, for both demographic and substantive question outcomes, survey frame has less of an impact than survey mode on measures of response rate and cost.