What are the best ways to get physicians the data they want and need?

Abstract

Profiling is not a dirty word at Sentara Healthcare. From internal practice reports to hospital and HMO data, physicians increasingly are burdened by the information they have to provide to a variety of sources and the reports that come back to them afterwards. Adding physician profiling to that pile would be about as welcome as a mosquito bite. But at Sentara Healthcare in Norfolk, VA, physicians are uniformly happy about a new profiling effort.