Health fair & CPR training: a successful community outreach, partnering & marketing opportunity.

Abstract

The Penn State Geisinger Cardiovascular Center at the Milton S. Hershey Medical Center offered a free public Health Fair with Cardiopulmonary Resuscitation (CPR) training on February 28, 1998. This program was provided in recognition of Pennsylvania's "Heart Month" and benefited the Central Pennsylvania community. This article details the rationale, planning, implementation, as well as the proven marketing advantages for providing such an event.