Knowing healthcare customer needs key to profitable niche marketing.

Abstract

A potential $177 million-a-year market has been opened to textile rental operators, thanks to OSHA's recent ruling on bloodborne pathogens. Healthcare providers nationwide are now searching for solutions to their protective apparel needs. Such customer needs are what drive niche markets. Whether you've been serving the healthcare market for years or are just now targeting it, here are the marketing strategies you need.