{"title":"Reference price: a tool for pricing new healthcare services.","authors":"R Kosenko, D J Hill, R Baer","doi":"10.1300/J273v04n02_09","DOIUrl":null,"url":null,"abstract":"<p><p>The convergent validity and scale reliability of three measures of Reference Price (R-Price) were assessed for a \"new\" healthcare service using an adult sample. The Pearson correlation, Cronbach's alpha and Factor analysis results indicate that the multiple scale R-Price measure exhibits both reliability and convergent validity. As a result, the R-price scale could be used as an additional input for estimating demand of a healthcare service at a given price. The paper also draws some managerial implications for healthcare professionals.</p>","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"4 2","pages":"111-20"},"PeriodicalIF":0.0000,"publicationDate":"1991-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of ambulatory care marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1300/J273v04n02_09","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The convergent validity and scale reliability of three measures of Reference Price (R-Price) were assessed for a "new" healthcare service using an adult sample. The Pearson correlation, Cronbach's alpha and Factor analysis results indicate that the multiple scale R-Price measure exhibits both reliability and convergent validity. As a result, the R-price scale could be used as an additional input for estimating demand of a healthcare service at a given price. The paper also draws some managerial implications for healthcare professionals.
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