Identifying people’s energy information needs through Energy Citizen Personas

Q2 Energy

Energy Informatics Pub Date : 2026-09-30 Epub Date: 2026-10-05 DOI:10.1186/s42162-026-00691-0

Ajesh Kumar, Toni Kuronen, Bilal Naqvi, Salla Annala, Lasse Lensu, Martina Massari, Saveria Olga Murielle Boulanger, Annika Wolff

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Abstract

Energy Citizenship refers to individuals and communities participating, sometimes begrudgingly, in adopting energy solutions, whether sustainable or not. When enacted positively, it advances the green energy transition. There are several pathways for citizens to participate in the green energy transition; however, participation should be voluntary and compatible with citizens’ life contexts. Energy information is vital in enabling people to get involved in the green energy transition. However, less is known about how the energy information needs of citizens vary with their lifestyle and context. This paper presents energy citizen personas as an artifact for energy citizenship contexts, using the Research in the Wild (RITW) approach. The research incorporates findings from a survey conducted across 16 European countries involving 9414 respondents. The survey responses were analyzed using a clustering algorithm and contextualized into ‘energy citizen personas’ representing varying circumstances, goals, and energy information needs of energy citizens.

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通过能源公民角色识别人们的能源信息需求。

能源公民指的是个人和社区参与，有时是不情愿的，采用能源解决方案，无论是否可持续。如果积极实施，它将推进绿色能源转型。公民参与绿色能源转型有多种途径；然而，参与应该是自愿的，并与公民的生活环境相适应。能源信息对于使人们参与绿色能源转型至关重要。然而，对于公民的能源信息需求如何随其生活方式和环境而变化，人们知之甚少。本文使用野外研究（RITW）方法，将能源公民角色作为能源公民背景下的人工制品。该研究结合了在16个欧洲国家进行的9414名受访者的调查结果。使用聚类算法对调查结果进行分析，并将其纳入“能源公民角色”中，代表能源公民的不同情况、目标和能源信息需求。补充信息：在线版本包含补充资料，可在https://doi.org/10.1186/s42162-026-00691-0上获得。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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