Enhancing Product Ideation Workflows Through Immersive Interaction: A Task-Centered Study in Virtual Reality

IF 3.4 4区计算机科学 Q4 COMPUTER SCIENCE, SOFTWARE ENGINEERING

Computer Animation and Virtual Worlds Pub Date : 2026-07-31 DOI:10.1002/cav.70177

Bowen Lai, Meng Wan

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引用次数: 0

Abstract

Virtual Reality (VR) has gained significant momentum in creative endeavors due to its unique characteristics of immersion, interaction, and imagination. However, effectively harnessing its “imagination” potential—specifically how VR content influences creative ability and empowers humans in goal-oriented tasks like product design—remains a challenge. This paper presents a tailored Immersive Ideation System (IIS) for product appearance design. The system enables designers to perform sketching, modeling, and conceptual review within integrated VR scenes, fostering a fluid and seamless ideation workflow. To evaluate the efficacy of the IIS, we conducted a comprehensive task-centered user study involving 24 industrial design students and 6 professional designers. Our analysis focuses on the influence of VR environments on creative behaviors and design outputs. The results suggest that while specific VR conditions relate to differences in design flexibility and originality, they also introduce potential trade-offs with design fixation, offering tentative insights for the configuration of future immersive design workspaces.

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通过沉浸式交互增强产品创意工作流：虚拟现实中以任务为中心的研究

虚拟现实（VR）由于其独特的沉浸性、互动性和想象力，在创造性的努力中获得了显著的动力。然而，有效地利用它的“想象力”潜力——特别是VR内容如何影响创造力，并赋予人类在产品设计等目标导向任务中的权力——仍然是一个挑战。本文提出了一个为产品外观设计量身定制的沉浸式构思系统（IIS）。该系统使设计师能够在集成的VR场景中执行草图，建模和概念审查，从而形成流畅无缝的创意工作流程。为了评估IIS的有效性，我们进行了一项全面的以任务为中心的用户研究，涉及24名工业设计专业学生和6名专业设计师。我们的分析侧重于VR环境对创意行为和设计输出的影响。结果表明，虽然特定的VR条件与设计灵活性和独创性的差异有关，但它们也引入了与设计固定的潜在权衡，为未来沉浸式设计工作空间的配置提供了初步的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Computer Animation and Virtual Worlds 工程技术-计算机：软件工程

CiteScore

2.20

自引率

0.00%

发文量

审稿时长

6-12 weeks

期刊介绍： With the advent of very powerful PCs and high-end graphics cards, there has been an incredible development in Virtual Worlds, real-time computer animation and simulation, games. But at the same time, new and cheaper Virtual Reality devices have appeared allowing an interaction with these real-time Virtual Worlds and even with real worlds through Augmented Reality. Three-dimensional characters, especially Virtual Humans are now of an exceptional quality, which allows to use them in the movie industry. But this is only a beginning, as with the development of Artificial Intelligence and Agent technology, these characters will become more and more autonomous and even intelligent. They will inhabit the Virtual Worlds in a Virtual Life together with animals and plants.