Decision offers framework for NIL deals with associated entities/individuals

Abstract

Higher education administrators can glean valuable insight from the recent arbitration decision involving the University of Nebraska's football team and Playfly. That decision upheld the College Sports Commission's refusal to clear the third-party deals of 18 student-athletes from the football team who had entered into an agreement with the university's multimedia rights partner, Playfly. The arbitrator's discussion of the reasoning behind the decision provides a thoughtful analysis of the issues that colleges and universities should consider in the course of structuring name, image, and likeness deals with an associated entity or individual.