{"title":"Personal norm, economic incentives and household pharmaceutical waste governance behavior: new evidence from extended value-belief-norm model","authors":"Jin Li, Yufei Liu, Xingle Long, Yanan Qi","doi":"10.1007/s10163-026-02565-9","DOIUrl":null,"url":null,"abstract":"<div><p>Household pharmaceutical waste (HPW) might pose growing threats to environmental sustainability and public health. This study examines the interacting effects of personal values and economic incentives on household pharmaceutical waste governance behaviors (HPWGB), drawing on an extended Value-Belief-Norm (VBN) model. We mainly investigate the household pharmaceutical waste governance behaviors from interdisciplinary integration of psychology and behavior sciences. We compare the different effects of egoistic value, altruistic value and biospheric value on awareness of consequences with respect to HPW. We also compare the different roles of personal norm on household pharmaceutical waste governance behaviors across private and public spheres. We explore the different moderating roles of economic incentives on the relationship between personal norm and household pharmaceutical waste governance behaviors. We conducted questionnaires survey among different provinces. After excluding invalid samples, we conduct structural equation modeling to empirically test the proposed hypotheses via 436 valid survey responses. Altruistic and biospheric values enhance awareness of consequences. Ascription of responsibility further reinforces personal norms, promoting both private- and public-sphere HPWGB. Economic incentives positively moderated the relationship between personal norms and public-sphere HPWGB. The study extends VBN with environmental nudge theory in the field of HPWGB. It also provides sustainable policy implications for improving waste household pharmaceutical governance mechanisms.</p><h3>Graphical Abstract</h3><div><figure><div><div><picture><source><img></source></picture></div></div></figure></div></div>","PeriodicalId":643,"journal":{"name":"Journal of Material Cycles and Waste Management","volume":"28 4","pages":"2880 - 2895"},"PeriodicalIF":3.8000,"publicationDate":"2026-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Material Cycles and Waste Management","FirstCategoryId":"93","ListUrlMain":"https://link.springer.com/article/10.1007/s10163-026-02565-9","RegionNum":4,"RegionCategory":"环境科学与生态学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ENVIRONMENTAL SCIENCES","Score":null,"Total":0}
引用次数: 0
Abstract
Household pharmaceutical waste (HPW) might pose growing threats to environmental sustainability and public health. This study examines the interacting effects of personal values and economic incentives on household pharmaceutical waste governance behaviors (HPWGB), drawing on an extended Value-Belief-Norm (VBN) model. We mainly investigate the household pharmaceutical waste governance behaviors from interdisciplinary integration of psychology and behavior sciences. We compare the different effects of egoistic value, altruistic value and biospheric value on awareness of consequences with respect to HPW. We also compare the different roles of personal norm on household pharmaceutical waste governance behaviors across private and public spheres. We explore the different moderating roles of economic incentives on the relationship between personal norm and household pharmaceutical waste governance behaviors. We conducted questionnaires survey among different provinces. After excluding invalid samples, we conduct structural equation modeling to empirically test the proposed hypotheses via 436 valid survey responses. Altruistic and biospheric values enhance awareness of consequences. Ascription of responsibility further reinforces personal norms, promoting both private- and public-sphere HPWGB. Economic incentives positively moderated the relationship between personal norms and public-sphere HPWGB. The study extends VBN with environmental nudge theory in the field of HPWGB. It also provides sustainable policy implications for improving waste household pharmaceutical governance mechanisms.
期刊介绍:
The Journal of Material Cycles and Waste Management has a twofold focus: research in technical, political, and environmental problems of material cycles and waste management; and information that contributes to the development of an interdisciplinary science of material cycles and waste management. Its aim is to develop solutions and prescriptions for material cycles.
The journal publishes original articles, reviews, and invited papers from a wide range of disciplines related to material cycles and waste management.
The journal is published in cooperation with the Japan Society of Material Cycles and Waste Management (JSMCWM) and the Korea Society of Waste Management (KSWM).