An Assessment of Conspicuous Behavior and Environmental Awareness as Predictive Factors of Sustainable Consumption for Sustainable Development

IF 4.2 Q1 BUSINESS

Business Strategy and Development Pub Date : 2026-04-06 DOI:10.1002/bsd2.70332

Arthur William Pereira da Silva, Ciro José Jardim de Figueiredo, Walid Abbas El-Aouar, Eliana Andrea Severo, Ahiram Brunni Cartaxo de Castro, Juliana Carvalho de Sousa, Pablo Marlon Medeiros da Silva

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Abstract

The main objective of this study was to analyze the influence of the constructs concerning conspicuous consumption behavior and environmental awareness on the construct concerning sustainable consumption behavior. This research is a survey with a sample composed of 458 Brazilians. The data analysis method was Structural Equation Modeling by Partial Least Squares. The results of the research confirmed the central hypothesis of the study, evidencing that, contrary to what recent studies have indicated, the strategy of promoting sustainable consumption through conspicuous concerns is not capable of engaging consumers with the complete cycle of sustainable consumption, as well as that the construct concerning environmental awareness proves to be more relevant for driving sustainable consumption behavior than conspicuous consumption behavior.

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炫耀性行为和环境意识作为可持续消费的预测因素

本研究的主要目的是分析炫耀性消费行为建构和环境意识建构对可持续消费行为建构的影响。这项研究是一项由458名巴西人组成的抽样调查。数据分析方法为偏最小二乘结构方程建模。研究结果证实了本研究的中心假设，与最近的研究结果相反，通过炫耀性关注促进可持续消费的策略无法使消费者参与到可持续消费的完整周期中，并且有关环境意识的构建被证明与驱动可持续消费行为比炫耀性消费行为更相关。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business Strategy and Development Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)

CiteScore

5.80

自引率

6.70%

发文量