{"title":"Front-Of-Package Labeling of Brazilian Products: An Examination of Its Influence on Consumers' Purchase Intentions and Perceptions of Healthiness","authors":"Thaise Mariá Tobal-Pereira, Ana Carolina Conti","doi":"10.1111/joss.70129","DOIUrl":null,"url":null,"abstract":"<p>This study evaluated the influence of front-of-package labeling (FOP) on Brazilian women's purchase intentions, perceived healthiness of food products, and consumer knowledge. Labels from real products currently available in supermarkets, with and without a magnifying glass, or with one or two nutrients in excess indicated on the product were used. The purchase intention was greater for products that did not contain FOP or had only one nutrient in excess. Except for two products, all products with FOP received significantly lower healthiness scores than those without. However, when consumers' knowledge of the magnifying glass was evaluated, most were not sure what it was; however, they had already seen the design and stated that it was easy to recognize and understand. Additionally, most participants claimed that they had already purchased products containing this design and were influenced by it in their purchasing decisions.</p>","PeriodicalId":17223,"journal":{"name":"Journal of Sensory Studies","volume":"41 2","pages":""},"PeriodicalIF":1.6000,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/joss.70129","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Sensory Studies","FirstCategoryId":"97","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/joss.70129","RegionNum":3,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"FOOD SCIENCE & TECHNOLOGY","Score":null,"Total":0}
引用次数: 0
Abstract
This study evaluated the influence of front-of-package labeling (FOP) on Brazilian women's purchase intentions, perceived healthiness of food products, and consumer knowledge. Labels from real products currently available in supermarkets, with and without a magnifying glass, or with one or two nutrients in excess indicated on the product were used. The purchase intention was greater for products that did not contain FOP or had only one nutrient in excess. Except for two products, all products with FOP received significantly lower healthiness scores than those without. However, when consumers' knowledge of the magnifying glass was evaluated, most were not sure what it was; however, they had already seen the design and stated that it was easy to recognize and understand. Additionally, most participants claimed that they had already purchased products containing this design and were influenced by it in their purchasing decisions.
期刊介绍：
The Journal of Sensory Studies publishes original research and review articles, as well as expository and tutorial papers focusing on observational and experimental studies that lead to development and application of sensory and consumer (including behavior) methods to products such as food and beverage, medical, agricultural, biological, pharmaceutical, cosmetics, or other materials; information such as marketing and consumer information; or improvement of services based on sensory methods. All papers should show some advancement of sensory science in terms of methods. The journal does NOT publish papers that focus primarily on the application of standard sensory techniques to experimental variations in products unless the authors can show a unique application of sensory in an unusual way or in a new product category where sensory methods usually have not been applied.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
