Audience Interpretation of Risks in Health Promotion Campaigns About Underage Drinking: Qualitative Interviews With Parents of Adolescents

IF 2 4区医学 Q3 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH

Health Promotion Journal of Australia Pub Date : 2026-04-16 DOI:10.1002/hpja.70184

Hoang Van Nguyen

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引用次数: 0

Abstract

Issue Addressed

Underage alcohol use has been linked to risks of physical, mental, and social harms to young people. Despite the known risks, research shows that parents may choose to supply alcohol to their children on occasions for various reasons. This has prompted several health promotional campaigns aimed at parents to discourage the practice of parental supply of alcohol, but there has been little evidence of how the messages are received by the target audiences, i.e., parents of adolescents.

Methods

Grounded in the existing literature on alcohol-related harms, social dimensions and communication of risks, the current paper conducted a qualitative analysis of interviews with parents of adolescents to understand their interpretation of risks in a series of Australian health promotion campaigns that addressed underage drinking.

Result

The study demonstrated how target audiences brought in their own lived experiences and social worldviews to interpret and internalise messaging about risks in ways that are nuanced and situational.

Conclusions

The findings demonstrated how parents' lived experiences and worldviews influenced their interpretation and alignment with the health promotion messages about parental supply of alcohol. While the ways the parents negotiated with the health promotion messages may not be scientifically-grounded, it was not always due to unawareness of risks but based upon strategies and assessment of risks in situational contexts.

So What?

Understanding of how lived experiences inform interpretation of health promotion campaigns has implications for more effective alcohol-related risk communication aimed at behaviour change to reduce alcohol-related harms among young people.

查看原文本刊更多论文

未成年人饮酒健康促进活动中受众对风险的解读：对青少年父母的定性访谈

未成年人饮酒会给年轻人带来身体、精神和社会危害的风险。尽管存在已知的风险，但研究表明，出于各种原因，父母有时会选择给孩子提供酒精。这促使了几次针对父母的健康宣传运动，以阻止父母提供酒精的做法，但几乎没有证据表明目标受众，即青少年的父母如何接受这些信息。方法基于现有关于酒精相关危害、社会维度和风险沟通的文献，本论文对青少年父母的访谈进行了定性分析，以了解他们对澳大利亚一系列针对未成年人饮酒的健康促进运动中风险的解释。该研究展示了目标受众如何将自己的生活经历和社会世界观以微妙和情境的方式解释和内化有关风险的信息。研究结果表明，父母的生活经历和世界观如何影响他们对父母提供酒精的健康促进信息的解释和一致性。虽然父母与健康促进信息协商的方式可能没有科学依据，但这并不总是由于对风险的不了解，而是基于情境下的策略和风险评估。那又怎样?了解生活经验如何为健康促进运动的解释提供信息，有助于更有效地宣传与酒精有关的风险，旨在改变年轻人的行为，减少与酒精有关的危害。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Health Promotion Journal of Australia PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH-

CiteScore

3.10

自引率

10.50%

发文量

115

期刊介绍： The purpose of the Health Promotion Journal of Australia is to facilitate communication between researchers, practitioners, and policymakers involved in health promotion activities. Preference for publication is given to practical examples of policies, theories, strategies and programs which utilise educational, organisational, economic and/or environmental approaches to health promotion. The journal also publishes brief reports discussing programs, professional viewpoints, and guidelines for practice or evaluation methodology. The journal features articles, brief reports, editorials, perspectives, "of interest", viewpoints, book reviews and letters.