A Joint Initiative to Improve Dental Public Health Communication in Maryland.

Abstract

Background: Plain language improves health communication and promotes understanding and positive behaviors. This paper describes the phases of Maryland's oral health campaign supported by legislative action, focusing on health literacy and plain language in evolving public health communication strategies.The Maryland Department of Health (MDH), Office of Oral Health (OOH), refined educational materials based on brochure reviews collaboratively with three residents of the Dental Public Health Research Fellowship program at the National Institute of Dental and Craniofacial Research and the Horowitz Center for Health Literacy, School of Public Health, University of Maryland. Insights from a collaborative group, volunteer dentists, and dental hygienists emphasized concise formats and led to the creation of 12 plain-language one-pagers.

Discussion: The Plain Language Act 2010 emphasizes clear communication to improve health literacy and access to care. MDH, OOH set an example by updating materials, incorporating focus group insights, and creating digital resources like one-pagers, QR codes, and videos. These efforts highlight the importance of concise, modern communication strategies, integrated oral and medical health approaches, and continuous innovation to address population needs and health disparities and to enhance health outcomes.