Science and Entertainment are Coming Together

Q4 Engineering
Stephen P. Atwood
{"title":"Science and Entertainment are Coming Together","authors":"Stephen P. Atwood","doi":"10.1002/msid.70033","DOIUrl":null,"url":null,"abstract":"<p><b>PERCHED HIGH ON MOUNT LEE SITS THE ICONIC HOLLYWOOD</b> Sign, which remains perhaps the most recognizable symbol of the entertainment industry. Originally erected in 1923 as a real estate advertisement, it has become an enduring icon of ambition and stardom. A couple of miles away is the Griffith Observatory, located on the southern slope of Mount Hollywood. While the sign evokes emotional excitement for all the great entertainment that has come out of the famous Hollywood studios, the observatory evokes a deep appreciation of how our scientific capabilities can lead to incredible educational experiences and inspire intellectual pursuits.</p><p>From its opening in 1935, Griffith Observatory was designed to help expand public education and access to astronomy. It has introduced millions of visitors to astronomy and physics, making it one of the most popular public telescopes in the world. Its Samuel Oschin Planetarium uses advanced digital projection to visualize cosmology, black holes, and planetary science in ways that make cutting-edge discoveries accessible to the public. Many astronomers and aerospace engineers have cited early visits to the observatory as sparking their interest in science. And so, we can see the magic of bringing our biggest industry event to the area that evokes the best in both visual entertainment and scientific exploration.</p><p>One of the reasons I love our electronic display industry is because of all the great visual experiences it enables as well as all the different fields of science and engineering that must converge to make our products work. As much as our enjoyment of great visual displays is a close and personal experience, sometimes our pursuit of the underlying discoveries to make them happen seem as distant and beyond reach as peering at the stars.</p><p>This year, our Display Week program will kick off in Los Angeles on May 3 with a full week of extraordinary events. One of the most famous and historic of these events is the SID International Technical Symposium, dating back to the beginning of the annual conference. This is where you can see the best research papers in more than a dozen categories presented by the best engineers and researchers in the industry. The inspiring contributors are figuratively the soldiers in the trenches, slowly advancing leading-edge advancements of our industry one important innovation at a time. The best of more than 1,000 submissions made it into the program this year, resulting in 450 oral and 250 poster presentations.</p><p>To help you navigate the incredible diversity of content, we present our preview and highlights article compiled by Lori Wilson with input from our great program subcommittee members. Gather your colleagues and use this guide to divide and conquer so you can cover all the aspects of the upcoming program.</p><p>I hope this feature persuades you to make your travel plans and submit your registration form early. While you are in LA, find some time to visit the Griffith Observatory. And on your way in or out of the site, gaze across the vista at the iconic Hollywood sign. I would love to see your pictures.</p><p>Our cover story introduces the winners of 2026 Honors and Awards. Each year, SID recognizes individuals making outstanding contributions to the field of displays and the work of our society. The feature article, compiled by Lori Wilson, introduces this year's honorees and illustrates the remarkable impact their work has had on the industry.</p><p>These awards celebrate a growing body of achievements in emissive technologies, such as OLEDs, miniLEDs, and microLEDs as well as extraordinary achievements in augmented and virtual reality (AR/VR) displays and optics. Among the winners are those who first led innovators in the LCD space and then brought their relentless efforts to bear on emissive displays. Special talent and vision enabled the inevitable marriage of quantum dots (QDs) and LEDs as well as the migration of high dynamic range techniques from large LCD direct-view displays to custom-tailored VR displays.</p><p>Business acumen with visionary leadership helped lead great teams of innovators. Vision science applied to make the VR display experience more realistic fit well with the rigorous work of display metrology, which needs to be enabled in both technology and organization. And as always, the industry is best served by professors and academics who enable the work of future generations.</p><p>These awards honor a lifetime's worth of ideas, challenges, setbacks, and inspirations. Every overnight success is enabled by decades of effort and countless hours of pushing through obstacles to achieve those magic moments of achievement. Please join me in congratulating this year's winners.</p><p>Leaning into the world of emissive displays, guest editors Jeff Yurek and ZhongSheng Luo helped secure two interesting Frontline Technology articles. The first, by Myoungjin Park and colleagues, focuses on the promising progress of inkjet-printed QD-LEDs. The second, by Mark Rejhon and Ian Khaw, characterizes the temporal performance of the latest displays. The inkjet printing of materials has long been an ambition of manufacturers because of its promise of reducing both raw material waste and capital costs. Some successful product launches have occurred, but it has yet to catch on as a mainstream approach. Maybe QD-LEDs will be the way into this market and become a standard process. For a thorough introduction, be sure to read the guest editorial.</p><p>Until recently, I was unaware of Rejhon's work around analyzing motion artifacts in modern displays. He has built an entire community interested in this work, along with reporting on his own research and creating various testing tools to analyze temporal display behavior. You can find them all on his website https://blurbusters.com/.</p><p>Ian Hendy is back with another Marketplace feature titled, “Gen 8 OLED Fabs, Economics, Technology, and Competitive Dynamics.” As the large-area OLED display space continues to grow and manufacturers are turning their focus to IT products, especially tablets and notebooks, the need for higher capacity, lower costs, and differentiated technology all point toward a massive ongoing investment in Gen 8 fabrication facilities. But there are a lot of critical choices to make before committing to a multibillion-dollar investment, and Ian has done an extraordinary job of breaking down all the options and potential implications. He knows the challenges and how to navigate them because it has literally been his job to do the math and break down all the technical and financial aspects into a manageable decision matrix. I am sure you will appreciate the effort he has invested in making it understandable for all of us. This was a fascinating read for me and one that I am sure I will look back at in the coming years to see how it holds up to our future outcomes.</p><p>Moving from future years back to just a couple of months ago, industry analyst Chris Chinnock attended the Consumer Electronics Show (CES) and compiled a great review of all things display related. Yes, a lot of the focus involved cars, but not just because of the new ways to integrate displays into cars. Much of the attention also was on new display formats and technology options available for the cockpit. Notable advanced products were available in other spaces as well, including wearables and TVs. Chris's article includes some nice pictures that complement the text.</p><p>In our ID Asks installment, Sri sat down with Steven DenBaars, distinguished professor of materials and electrical and computer engineering at the University of California, Santa Barbara (UCSB), where he also serves as director of the Institute for Energy Efficiency and codirector of the Solid State Lighting and Energy Electronics Center. “Pioneering the Light that Powers the Future of Industry and Academia” is an apt title for this column because DenBaars has an extensive body of work in compound semiconductors and their application to photonic and electronic devices, including microLEDs and lasers. He is ranked the eighth most-cited electrical engineer in the United States and 14th in the world for all his patents, publications, and presentations. 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Abhishek and his students have recently been active in ferroelectric liquid crystals and applications to field-sequential displays, fast-switching lenses, and holographics. They are also actively investigating the physics of quantum rods (QRs), a close cousin to QDs but with some potential advantages that may enable a future QR-LED device. It was great to read about all the work and fun Abhishek and his students are having and to learn how many of his students have moved on to roles in well-known display manufacturers, where their foundation in research excellence is surely making an outsized impact on the industry. Congratulations one and all on your great work at HKUST!</p><p>Hopefully wherever you are, the weather is warming and spring is breaking through. We will all be together in LA in a couple short months. 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引用次数: 0

Abstract

PERCHED HIGH ON MOUNT LEE SITS THE ICONIC HOLLYWOOD Sign, which remains perhaps the most recognizable symbol of the entertainment industry. Originally erected in 1923 as a real estate advertisement, it has become an enduring icon of ambition and stardom. A couple of miles away is the Griffith Observatory, located on the southern slope of Mount Hollywood. While the sign evokes emotional excitement for all the great entertainment that has come out of the famous Hollywood studios, the observatory evokes a deep appreciation of how our scientific capabilities can lead to incredible educational experiences and inspire intellectual pursuits.

From its opening in 1935, Griffith Observatory was designed to help expand public education and access to astronomy. It has introduced millions of visitors to astronomy and physics, making it one of the most popular public telescopes in the world. Its Samuel Oschin Planetarium uses advanced digital projection to visualize cosmology, black holes, and planetary science in ways that make cutting-edge discoveries accessible to the public. Many astronomers and aerospace engineers have cited early visits to the observatory as sparking their interest in science. And so, we can see the magic of bringing our biggest industry event to the area that evokes the best in both visual entertainment and scientific exploration.

One of the reasons I love our electronic display industry is because of all the great visual experiences it enables as well as all the different fields of science and engineering that must converge to make our products work. As much as our enjoyment of great visual displays is a close and personal experience, sometimes our pursuit of the underlying discoveries to make them happen seem as distant and beyond reach as peering at the stars.

This year, our Display Week program will kick off in Los Angeles on May 3 with a full week of extraordinary events. One of the most famous and historic of these events is the SID International Technical Symposium, dating back to the beginning of the annual conference. This is where you can see the best research papers in more than a dozen categories presented by the best engineers and researchers in the industry. The inspiring contributors are figuratively the soldiers in the trenches, slowly advancing leading-edge advancements of our industry one important innovation at a time. The best of more than 1,000 submissions made it into the program this year, resulting in 450 oral and 250 poster presentations.

To help you navigate the incredible diversity of content, we present our preview and highlights article compiled by Lori Wilson with input from our great program subcommittee members. Gather your colleagues and use this guide to divide and conquer so you can cover all the aspects of the upcoming program.

I hope this feature persuades you to make your travel plans and submit your registration form early. While you are in LA, find some time to visit the Griffith Observatory. And on your way in or out of the site, gaze across the vista at the iconic Hollywood sign. I would love to see your pictures.

Our cover story introduces the winners of 2026 Honors and Awards. Each year, SID recognizes individuals making outstanding contributions to the field of displays and the work of our society. The feature article, compiled by Lori Wilson, introduces this year's honorees and illustrates the remarkable impact their work has had on the industry.

These awards celebrate a growing body of achievements in emissive technologies, such as OLEDs, miniLEDs, and microLEDs as well as extraordinary achievements in augmented and virtual reality (AR/VR) displays and optics. Among the winners are those who first led innovators in the LCD space and then brought their relentless efforts to bear on emissive displays. Special talent and vision enabled the inevitable marriage of quantum dots (QDs) and LEDs as well as the migration of high dynamic range techniques from large LCD direct-view displays to custom-tailored VR displays.

Business acumen with visionary leadership helped lead great teams of innovators. Vision science applied to make the VR display experience more realistic fit well with the rigorous work of display metrology, which needs to be enabled in both technology and organization. And as always, the industry is best served by professors and academics who enable the work of future generations.

These awards honor a lifetime's worth of ideas, challenges, setbacks, and inspirations. Every overnight success is enabled by decades of effort and countless hours of pushing through obstacles to achieve those magic moments of achievement. Please join me in congratulating this year's winners.

Leaning into the world of emissive displays, guest editors Jeff Yurek and ZhongSheng Luo helped secure two interesting Frontline Technology articles. The first, by Myoungjin Park and colleagues, focuses on the promising progress of inkjet-printed QD-LEDs. The second, by Mark Rejhon and Ian Khaw, characterizes the temporal performance of the latest displays. The inkjet printing of materials has long been an ambition of manufacturers because of its promise of reducing both raw material waste and capital costs. Some successful product launches have occurred, but it has yet to catch on as a mainstream approach. Maybe QD-LEDs will be the way into this market and become a standard process. For a thorough introduction, be sure to read the guest editorial.

Until recently, I was unaware of Rejhon's work around analyzing motion artifacts in modern displays. He has built an entire community interested in this work, along with reporting on his own research and creating various testing tools to analyze temporal display behavior. You can find them all on his website https://blurbusters.com/.

Ian Hendy is back with another Marketplace feature titled, “Gen 8 OLED Fabs, Economics, Technology, and Competitive Dynamics.” As the large-area OLED display space continues to grow and manufacturers are turning their focus to IT products, especially tablets and notebooks, the need for higher capacity, lower costs, and differentiated technology all point toward a massive ongoing investment in Gen 8 fabrication facilities. But there are a lot of critical choices to make before committing to a multibillion-dollar investment, and Ian has done an extraordinary job of breaking down all the options and potential implications. He knows the challenges and how to navigate them because it has literally been his job to do the math and break down all the technical and financial aspects into a manageable decision matrix. I am sure you will appreciate the effort he has invested in making it understandable for all of us. This was a fascinating read for me and one that I am sure I will look back at in the coming years to see how it holds up to our future outcomes.

Moving from future years back to just a couple of months ago, industry analyst Chris Chinnock attended the Consumer Electronics Show (CES) and compiled a great review of all things display related. Yes, a lot of the focus involved cars, but not just because of the new ways to integrate displays into cars. Much of the attention also was on new display formats and technology options available for the cockpit. Notable advanced products were available in other spaces as well, including wearables and TVs. Chris's article includes some nice pictures that complement the text.

In our ID Asks installment, Sri sat down with Steven DenBaars, distinguished professor of materials and electrical and computer engineering at the University of California, Santa Barbara (UCSB), where he also serves as director of the Institute for Energy Efficiency and codirector of the Solid State Lighting and Energy Electronics Center. “Pioneering the Light that Powers the Future of Industry and Academia” is an apt title for this column because DenBaars has an extensive body of work in compound semiconductors and their application to photonic and electronic devices, including microLEDs and lasers. He is ranked the eighth most-cited electrical engineer in the United States and 14th in the world for all his patents, publications, and presentations. His work has driven advances underpinning modern LED lighting, high-resolution display technology, ultraviolet light sources, and emerging optical communication systems, enabling brighter, more efficient, and longer-lasting energy technologies worldwide. We also learn that he is a man with some fun hobbies and a great appetite for the cultural varieties of the world. I am sure you will enjoy this interview as much as I did.

Our Pathways series is back, with author Chris Boylan providing an engaging profile of the Hong Kong University of Science and Technology titled, “HKUST Helps to Shape the Future of Display Innovations.” Our connection to HKUST came through Professor Abhishek Srivastava, associate director of the Centre for Display Research at HKUST and an associate professor in the Electronics and Computer Engineering Department. But we also know him as the editor in chief of the Journal of the Society for Information Display. Abhishek and his students have recently been active in ferroelectric liquid crystals and applications to field-sequential displays, fast-switching lenses, and holographics. They are also actively investigating the physics of quantum rods (QRs), a close cousin to QDs but with some potential advantages that may enable a future QR-LED device. It was great to read about all the work and fun Abhishek and his students are having and to learn how many of his students have moved on to roles in well-known display manufacturers, where their foundation in research excellence is surely making an outsized impact on the industry. Congratulations one and all on your great work at HKUST!

Hopefully wherever you are, the weather is warming and spring is breaking through. We will all be together in LA in a couple short months. Make sure you make your travel plans early; I predict it is going to be a full house!

科学和娱乐正在走到一起
坐落在李山高处的标志性好莱坞标志,也许仍然是娱乐界最知名的标志。它最初是在1923年作为一个房地产广告竖立起来的,现在已经成为一个持久的雄心和明星的象征。几英里外是格里菲斯天文台,位于好莱坞山的南坡。虽然这个标志唤起了人们对好莱坞著名电影制片厂所带来的所有伟大娱乐的情感兴奋,但天文台唤起了人们对我们的科学能力如何带来令人难以置信的教育体验和激发智力追求的深刻赞赏。自1935年开放以来,格里菲斯天文台的目的是帮助扩大公众教育和接触天文学。它向数百万游客介绍了天文学和物理学,使其成为世界上最受欢迎的公共望远镜之一。它的Samuel Oschin天文馆使用先进的数字投影将宇宙学、黑洞和行星科学可视化,以使公众能够接触到最前沿的发现。许多天文学家和航空航天工程师都表示,早期对天文台的参观激发了他们对科学的兴趣。因此,我们可以看到将我们最大的行业活动带到唤起视觉娱乐和科学探索最好的领域的魔力。我热爱我们的电子显示行业的原因之一是因为它带来了所有伟大的视觉体验,以及所有不同的科学和工程领域必须融合才能使我们的产品工作。虽然我们对伟大的视觉展示的享受是一种近距离的个人体验,但有时我们对潜在发现的追求却像凝视星空一样遥不可及。今年,我们的“展示周”项目将于5月3日在洛杉矶启动,届时将有整整一周的精彩活动。这些活动中最著名和最具历史意义的是SID国际技术研讨会,它可以追溯到年度会议的开始。在这里,你可以看到业内最好的工程师和研究人员在十多个类别中发表的最好的研究论文。鼓舞人心的贡献者比喻为战壕中的士兵,一次一个重要的创新,缓慢地推进我们行业的前沿进步。今年,1000多份参赛作品中的最佳作品进入了该项目,其中包括450份口头报告和250份海报报告。为了帮助您浏览令人难以置信的内容多样性,我们提供了由Lori Wilson编译的预览和重点文章,并提供了我们伟大的计划小组委员会成员的输入。召集你的同事,使用这个指南来分而治之,这样你就可以涵盖即将到来的计划的所有方面。我希望这个功能能说服你制定你的旅行计划,并尽早提交你的注册表格。当你在洛杉矶的时候,找点时间去参观格里菲斯天文台。在你进出场地的路上,凝视着好莱坞标志性的标志。我很想看看你的照片。我们的封面故事介绍了2026年荣誉和奖项的获奖者。每年,SID都会表彰对显示领域和社会工作做出杰出贡献的个人。这篇由Lori Wilson编辑的专题文章介绍了今年的获奖者,并说明了他们的工作对行业的显著影响。这些奖项旨在表彰在发光技术方面取得的越来越多的成就,如oled、迷你led和微型led,以及在增强和虚拟现实(AR/VR)显示和光学方面取得的非凡成就。赢家包括那些率先在LCD领域引领创新,然后在发光显示器领域不懈努力的公司。特殊的才能和远见使得量子点(QDs)和led的必然结合,以及从大型LCD直视显示器到定制VR显示器的高动态范围技术的迁移。敏锐的商业头脑和富有远见的领导力帮助领导了伟大的创新团队。视觉科学的应用使VR显示体验更加逼真,这与显示计量的严谨工作非常契合,这需要在技术和组织上实现。一如既往,教授和学者为这个行业提供了最好的服务,他们使后代的工作成为可能。这些奖项表彰的是一个人一生的想法、挑战、挫折和灵感。每一个一夜之间的成功都是由几十年的努力和无数小时的克服障碍来实现那些神奇的成就时刻。请和我一起祝贺今年的获奖者。深入了解发光显示器的世界,客座编辑Jeff Yurek和ZhongSheng Luo帮助确保了两篇有趣的Frontline Technology文章。第一篇论文由Myoungjin Park及其同事撰写,重点关注喷墨印刷qd - led的前景。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Information Display
Information Display Engineering-Electrical and Electronic Engineering
CiteScore
1.40
自引率
0.00%
发文量
85
期刊介绍: Information Display Magazine invites other opinions on editorials or other subjects from members of the international display community. We welcome your comments and suggestions.
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