{"title":"Third-Party Grading as a Useful Measure of Demand: Evidence from NBA Cards","authors":"George Langelett, Zhiguang Wang","doi":"10.1007/s11293-025-09835-1","DOIUrl":null,"url":null,"abstract":"<div><p>Since collectibles are potentially prized artifacts, determining value is subjective by nature. The value of any collectible is difficult to measure because it is perceived based on desirability, condition, and rarity. The purpose of this paper is to better understand the determinants of market price in a sports card market, namely rookie cards from the National Basketball Association. Empirical data from 2001 to 2009 were collected from the eBay and Professional Sports Authenticator websites to disaggregate price into intrinsic value versus quantity available. After controlling for market supply, third-party grading was used to help quantify demand. Simultaneous endogeneity of both market price and quantity was tested through a two-stage least squares model. This study found that both third-party grading and player performance variables affect the value of graded National Basketball Association basketball cards. The Professional-Sports-Authenticator-10-grading dummy variable carries the largest economic impact. Holding all else constant, a card graded Gem Mint trades at roughly 339% above a grade 8 baseline. The use of third-party grading is a novel measure of demand in markets for collectibles.</p></div>","PeriodicalId":46061,"journal":{"name":"ATLANTIC ECONOMIC JOURNAL","volume":"53 4","pages":"285 - 301"},"PeriodicalIF":0.4000,"publicationDate":"2025-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s11293-025-09835-1.pdf","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"ATLANTIC ECONOMIC JOURNAL","FirstCategoryId":"1085","ListUrlMain":"https://link.springer.com/article/10.1007/s11293-025-09835-1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 0
Abstract
Since collectibles are potentially prized artifacts, determining value is subjective by nature. The value of any collectible is difficult to measure because it is perceived based on desirability, condition, and rarity. The purpose of this paper is to better understand the determinants of market price in a sports card market, namely rookie cards from the National Basketball Association. Empirical data from 2001 to 2009 were collected from the eBay and Professional Sports Authenticator websites to disaggregate price into intrinsic value versus quantity available. After controlling for market supply, third-party grading was used to help quantify demand. Simultaneous endogeneity of both market price and quantity was tested through a two-stage least squares model. This study found that both third-party grading and player performance variables affect the value of graded National Basketball Association basketball cards. The Professional-Sports-Authenticator-10-grading dummy variable carries the largest economic impact. Holding all else constant, a card graded Gem Mint trades at roughly 339% above a grade 8 baseline. The use of third-party grading is a novel measure of demand in markets for collectibles.
期刊介绍:
The Atlantic Economic Journal (AEJ) has an international reputation for excellent articles in all interest areas, without regard to fields or methodological preferences. Founded in 1973 by the International Atlantic Economic Society, a need was identified for increased communication among scholars from different countries. For over 30 years, the AEJ has continuously sought articles that traced some of the most critical economic changes and developments to occur on the global level. The journal''s goal is to facilitate and synthesize economic research across nations to encourage cross-fertilization of ideas and scholarly research. Contributors include some of the world''s most respected economists and financial specialists, including Nobel laureates and leading government officials. AEJ welcomes both theoretical and empirical articles, as well as public policy papers. All manuscripts are submitted to a double-blind peer review process. In addition to formal publication of full-length articles, the AEJ provides an opportunity for less formal communication through its Anthology section. A small point may not be worthy of a full-length, formal paper but is important enough to warrant dissemination to other researchers. Research in progress may be of interest to other scholars in the field. A research approach ending in negative results needs to be shared to save others similar pitfalls. The Anthology section has been established to facilitate these forms of communication. Anthologies provide a means by which short manuscripts of less than 500 words can quickly appear in the AEJ. All submissions are formally reviewed by the Board of Editors. Officially cited as: Atl Econ J