Karina de Fátima Bimbatti, Carmen S. Favaro-Trindade, Ramon da Silva Rocha, Giovana Fumes Ghantous, Letícia Noelle Corbo, Rosana Aparecida Spadoti Dantas, Fabiana Faleiros
{"title":"Evaluation of the Marketing Potential of Functional Food in the Prevention of Urinary Tract Infections in Brazil","authors":"Karina de Fátima Bimbatti, Carmen S. Favaro-Trindade, Ramon da Silva Rocha, Giovana Fumes Ghantous, Letícia Noelle Corbo, Rosana Aparecida Spadoti Dantas, Fabiana Faleiros","doi":"10.1111/joss.70106","DOIUrl":null,"url":null,"abstract":"<div>\n \n <p>Urinary tract infections (UTIs) can be considered a global health problem. This study aims to evaluate the interest of the Brazilian population in a functional product with the potential to prevent urinary tract infections (UTIs). An online questionnaire was used to collect information on sociodemographic profile, frequency of UTIs, frequency of consumption of dairy products, and willingness to pay for a product with functional potential in a sample of 687 participants. Most of the participants (79.9%) were female and had a monthly income above eight times the minimum wage. Around 45% of the participants had already had a UTI. The analysis revealed a significant association between sex and UTI, confirming the greater propensity of women to infection. In addition, it was observed that both younger and older participants were more willing to pay for a functional product. Among the participants, 45.7% demonstrated a willingness to pay more for a product with functional properties. Moreover, taste and health benefits were the key factors for choosing a product. These results suggest interest among the population for a functional dairy product to be consumed daily for UTI prevention.</p>\n </div>","PeriodicalId":17223,"journal":{"name":"Journal of Sensory Studies","volume":"41 1","pages":""},"PeriodicalIF":1.6000,"publicationDate":"2026-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Sensory Studies","FirstCategoryId":"97","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/joss.70106","RegionNum":3,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"FOOD SCIENCE & TECHNOLOGY","Score":null,"Total":0}
引用次数: 0
Abstract
Urinary tract infections (UTIs) can be considered a global health problem. This study aims to evaluate the interest of the Brazilian population in a functional product with the potential to prevent urinary tract infections (UTIs). An online questionnaire was used to collect information on sociodemographic profile, frequency of UTIs, frequency of consumption of dairy products, and willingness to pay for a product with functional potential in a sample of 687 participants. Most of the participants (79.9%) were female and had a monthly income above eight times the minimum wage. Around 45% of the participants had already had a UTI. The analysis revealed a significant association between sex and UTI, confirming the greater propensity of women to infection. In addition, it was observed that both younger and older participants were more willing to pay for a functional product. Among the participants, 45.7% demonstrated a willingness to pay more for a product with functional properties. Moreover, taste and health benefits were the key factors for choosing a product. These results suggest interest among the population for a functional dairy product to be consumed daily for UTI prevention.
期刊介绍:
The Journal of Sensory Studies publishes original research and review articles, as well as expository and tutorial papers focusing on observational and experimental studies that lead to development and application of sensory and consumer (including behavior) methods to products such as food and beverage, medical, agricultural, biological, pharmaceutical, cosmetics, or other materials; information such as marketing and consumer information; or improvement of services based on sensory methods. All papers should show some advancement of sensory science in terms of methods. The journal does NOT publish papers that focus primarily on the application of standard sensory techniques to experimental variations in products unless the authors can show a unique application of sensory in an unusual way or in a new product category where sensory methods usually have not been applied.