{"title":"\"More like a drug cartel than a baby plan\": A multimodal analysis of infertility GIFs on Reddit.","authors":"Rim H Chaif","doi":"10.1177/13634593251409222","DOIUrl":null,"url":null,"abstract":"<p><p>This research presents a multimodal analysis of 189 infertility GIFs collected from the subreddit <i>r/trollingforababy</i> over a 12-month period. Drawing on symbolic interactionism and Bakhtinian concepts, the analysis examines how users repurpose popular culture imagery to narrate infertility struggles on digital platforms. Three major themes emerged: temporal disjuncture and the symbolic weight of waiting, dialogic resistance and carnivalesque inversion of infertility social scripts, and the grotesque medicalized body and the politics of visibility. Across the three themes, GIFs emerge as symbolic performances that enable users to negotiate stigma, build collective meaning, and resist dominant reproductive ideologies, positioning infertility as not only a medical and social condition but also a communicative site where meaning, identity, and agency are contested.</p>","PeriodicalId":12944,"journal":{"name":"Health","volume":" ","pages":"13634593251409222"},"PeriodicalIF":2.0000,"publicationDate":"2026-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Health","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.1177/13634593251409222","RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH","Score":null,"Total":0}
引用次数: 0
Abstract
This research presents a multimodal analysis of 189 infertility GIFs collected from the subreddit r/trollingforababy over a 12-month period. Drawing on symbolic interactionism and Bakhtinian concepts, the analysis examines how users repurpose popular culture imagery to narrate infertility struggles on digital platforms. Three major themes emerged: temporal disjuncture and the symbolic weight of waiting, dialogic resistance and carnivalesque inversion of infertility social scripts, and the grotesque medicalized body and the politics of visibility. Across the three themes, GIFs emerge as symbolic performances that enable users to negotiate stigma, build collective meaning, and resist dominant reproductive ideologies, positioning infertility as not only a medical and social condition but also a communicative site where meaning, identity, and agency are contested.
期刊介绍:
Health: is published four times per year and attempts in each number to offer a mix of articles that inform or that provoke debate. The readership of the journal is wide and drawn from different disciplines and from workers both inside and outside the health care professions. Widely abstracted, Health: ensures authors an extensive and informed readership for their work. It also seeks to offer authors as short a delay as possible between submission and publication. Most articles are reviewed within 4-6 weeks of submission and those accepted are published within a year of that decision.