{"title":"MarkeTrak 2025: Consumer Perspectives on Hearing Health in an Evolving Market.","authors":"Bridget Dobyan, Janette Kihm","doi":"10.1055/s-0045-1812042","DOIUrl":null,"url":null,"abstract":"<p><p>MarkeTrak has been monitoring trends within the hearing industry for nearly 40 years. The latest edition, MarkeTrak 25, examines adoption rates, satisfaction with devices and professionals, coverage for hearing aids, and more. In this survey, OTC hearing aids were added to the device list to understand how they fit into the market and whether OTC buyers are using professional assistance, even though it is not required by the FDA for purchase. Key findings indicate that the overall adoption rate for all hearing devices (including earbuds with hearing improvement features) has increased to over half, satisfaction levels with devices and professionals have remained stable and very high, and financial assistance has increased since the last survey.</p>","PeriodicalId":53691,"journal":{"name":"Seminars in Hearing","volume":"46 3","pages":"178-183"},"PeriodicalIF":0.0000,"publicationDate":"2025-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12638186/pdf/","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Seminars in Hearing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1055/s-0045-1812042","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2025/8/1 0:00:00","PubModel":"eCollection","JCR":"Q2","JCRName":"Health Professions","Score":null,"Total":0}
引用次数: 0
Abstract
MarkeTrak has been monitoring trends within the hearing industry for nearly 40 years. The latest edition, MarkeTrak 25, examines adoption rates, satisfaction with devices and professionals, coverage for hearing aids, and more. In this survey, OTC hearing aids were added to the device list to understand how they fit into the market and whether OTC buyers are using professional assistance, even though it is not required by the FDA for purchase. Key findings indicate that the overall adoption rate for all hearing devices (including earbuds with hearing improvement features) has increased to over half, satisfaction levels with devices and professionals have remained stable and very high, and financial assistance has increased since the last survey.
期刊介绍：
Seminars in Hearing is a quarterly review journal that publishes topic-specific issues in the field of audiology including areas such as hearing loss, auditory disorders and psychoacoustics. The journal presents the latest clinical data, new screening and assessment techniques, along with suggestions for improving patient care in a concise and readable forum. Technological advances with regards to new auditory devices are also featured. The journal"s content is an ideal reference for both the practicing audiologist as well as an excellent educational tool for students who require the latest information on emerging techniques and areas of interest in the field.
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