Tracking Change: What MarkeTrak and EuroTrak Reveal About Global Hearing Aid Trends.

Q2 Health Professions

Seminars in Hearing Pub Date : 2025-10-09 eCollection Date: 2025-08-01 DOI:10.1055/s-0045-1812038

Thomas A Powers

引用次数: 0

Abstract

The MarkeTrak survey has been conducted approximately every 2 to 3 years by the Hearing Industries Association (HIA) since 1989. It provides insights into trends and consumer viewpoints on the products and services provided by the hearing aid industry. The EuroTrak survey is conducted by the European Hearing Instrument Manufacturers Association (EHIMA) and collects key data on several countries in Europe and Asia. Although conducted separately, there are multiple areas of corresponding longitudinal data across the MarkeTrak and EuroTrak surveys, allowing comparisons within and between these markets.

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跟踪变化：MarkeTrak和EuroTrak揭示的全球助听器趋势。

自1989年以来，听力行业协会（HIA）大约每2到3年进行一次MarkeTrak调查。它提供了对助听器行业提供的产品和服务的趋势和消费者观点的见解。EuroTrak调查是由欧洲助听器制造商协会（EHIMA）进行的，收集了欧洲和亚洲几个国家的关键数据。尽管MarkeTrak和EuroTrak的调查是单独进行的，但在多个领域都有相应的纵向数据，可以在这些市场内部和之间进行比较。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Seminars in Hearing Health Professions-Speech and Hearing

CiteScore

3.30

自引率

0.00%

发文量

期刊介绍： Seminars in Hearing is a quarterly review journal that publishes topic-specific issues in the field of audiology including areas such as hearing loss, auditory disorders and psychoacoustics. The journal presents the latest clinical data, new screening and assessment techniques, along with suggestions for improving patient care in a concise and readable forum. Technological advances with regards to new auditory devices are also featured. The journal"s content is an ideal reference for both the practicing audiologist as well as an excellent educational tool for students who require the latest information on emerging techniques and areas of interest in the field.