Effective Visual Communication in Higher Education: Intercultural and Cross‐Cultural Design

Abstract

This paper examines how undergraduate design students develop cultural sensitivity through a live brief by the Illegal Money Lending Team (IMLT), focusing on global‐local tensions in their responses. While prior studies address global‐local dynamics, few explore intercultural pedagogy in the United Kingdom live briefs. Using intercultural communication frameworks, the research highlights the importance of primary research, cross‐cultural collaboration and clear learning outcomes, advocating for stronger cultural fluency integration to better prepare students for inclusive global practice.