ARE GOOGLE ADS TOO EXPENSIVE FOR ABORTION RESEARCH?: A CASE STUDY IN RECRUITMENT METHODS

IF 2.3 2区医学 Q1 OBSTETRICS & GYNECOLOGY

Contraception Pub Date : 2025-10-13 DOI:10.1016/j.contraception.2025.111082

SM Sheffield, A Mastylak, AF Cartwright, SD Reed, JJ Swartz

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引用次数: 0

Abstract

Objectives

Google Ads has proven to be a successful recruitment tool for abortion-related research. However, online reproductive health research recruitment may be more challenging following the Dobbs v. Jackson Women’s Health Organization decision given concerns around digital privacy. No studies to date have reported on abortion research recruitment experiences using Google Ads in the post-Dobbs landscape.

Methods

Researchers led a Google Ads campaign from May to October 2024 to recruit participants considering an abortion or who had had one in the past year for a 20-minute online survey on abortion decision-making. Sample keywords included: “abortion centers near me,” and “buy abortion pills online.” Alternate recruitment strategies included a study invitation link on a non-profit abortion information website and use of a Centiment online panel, with eligibility criteria modified to include individuals who would consider abortion if pregnant within the next year.

Results

Approximately $6,500 was spent on Google Ads over six months. During active advertising periods, the ads yielded 650 clicks and four completed surveys per month at an average of $282 per completed survey. The non-profit abortion information website link cost $52 per completed survey, and the survey vendor cost $6 per completed survey.

Conclusions

Google Ads recruitment proved more costly than other strategies. However, our average cost of $282 per completed survey was inside the range ($32 to $532) reported in prior studies. Findings support existing literature showing Google Ads is a relatively expensive recruitment tool for abortion research, which may be exacerbated in the post-Dobbs era.

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谷歌广告对堕胎研究来说是不是太贵了？招聘方法的案例研究

谷歌广告已被证明是一个成功的招聘工具，堕胎相关的研究。然而，考虑到对数字隐私的担忧，在多布斯诉杰克逊妇女健康组织的决定之后，在线生殖健康研究招聘可能更具挑战性。到目前为止，还没有研究报告在多布斯之后使用b谷歌广告的堕胎研究招聘经验。方法研究人员从2024年5月到10月发起了一项b谷歌广告活动，招募正在考虑堕胎或在过去一年中有过堕胎经历的参与者，对堕胎决策进行20分钟的在线调查。样本关键词包括：“我附近的堕胎中心”和“在线购买堕胎药”。另一种招募策略包括非营利堕胎信息网站上的研究邀请链接和使用Centiment在线小组，资格标准修改为包括在明年怀孕时会考虑堕胎的个人。结果在6个月的时间里，在bb0广告上花费了大约6500美元。在活跃广告期间，广告每月产生650次点击和4次完成调查，平均每个完成调查的费用为282美元。非营利性堕胎信息网站链接每次完成调查的费用为52美元，调查供应商每次完成调查的费用为6美元。事实证明，谷歌广告招聘比其他策略成本更高。然而，我们每次完成调查的平均成本282美元，在之前研究报告的范围内（32美元至532美元）。研究结果支持现有文献，表明b谷歌广告是堕胎研究中相对昂贵的招募工具，这可能在后多布斯时代加剧。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Contraception 医学-妇产科学

CiteScore

4.70

自引率

17.20%

发文量

211

审稿时长

69 days

期刊介绍： Contraception has an open access mirror journal Contraception: X, sharing the same aims and scope, editorial team, submission system and rigorous peer review. The journal Contraception wishes to advance reproductive health through the rapid publication of the best and most interesting new scholarship regarding contraception and related fields such as abortion. The journal welcomes manuscripts from investigators working in the laboratory, clinical and social sciences, as well as public health and health professions education.