#Parentingtips: A Descriptive Study of Information for Parents on TikTok

IF 1.5 4区医学 Q3 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH

Health Promotion Journal of Australia Pub Date : 2025-10-09 DOI:10.1002/hpja.70115

Emily Munro, Tess Fletcher, Mary Brushe, Alanna Sincovich, Zainab Ismail, Joelie Mandzufas, Karen Lombardi

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引用次数: 0

Abstract

Issue Addressed

Parents and caregivers often turn to the internet for information about their child's health and development. Research investigating content related to parenting on the world's most popular social media platform, TikTok, has not been conducted.

Methods

This study describes the characteristics and content of top videos (n = 250) uploaded to TikTok under the five most popular hashtags relating to parenting tips in September 2022.

Results

Overall, videos contained broad content in terms of topics and target ages of children. Videos most frequently portrayed content relating to health and development (52.4%), in particular children's social and emotional development or behaviour challenges, as opposed to cognitive, language, or physical health. Instructional or educational content was also common (46.0%), though only 53.9% of these were uploaded by a purported expert.

Conclusions

Content targeting parents and caregivers on TikTok is broad and not always delivered by individuals with relevant expertise or qualifications.

So What?

TikTok presents a novel opportunity for health promotion. Future research should investigate how health professionals and organizations can practically use TikTok to combat misinformation and promote evidence-based practice.

Abstract Image

查看原文本刊更多论文

#Parentingtips: TikTok上父母信息的描述性研究。

所处理的问题：父母和照顾者经常通过互联网获取有关孩子健康和发展的信息。世界上最受欢迎的社交媒体平台TikTok上与育儿相关的内容尚未进行调查研究。方法：本研究描述了2022年9月在与育儿技巧相关的五个最受欢迎的标签下上传到TikTok的顶级视频（n = 250）的特征和内容。结果：总体而言，视频在主题和目标儿童年龄方面包含广泛的内容。视频最常描绘与健康和发展有关的内容（52.4%），特别是儿童的社会和情感发展或行为挑战，而不是认知、语言或身体健康。教学或教育内容也很常见（46.0%），尽管其中只有53.9%是由所谓的专家上传的。结论：TikTok上针对父母和照顾者的内容很广泛，并不总是由具有相关专业知识或资格的人提供。那又怎样?TikTok为健康促进提供了一个新的机会。未来的研究应该调查卫生专业人员和组织如何实际使用TikTok来打击错误信息并促进循证实践。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Health Promotion Journal of Australia PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH-

CiteScore

3.10

自引率

10.50%

发文量

115

期刊介绍： The purpose of the Health Promotion Journal of Australia is to facilitate communication between researchers, practitioners, and policymakers involved in health promotion activities. Preference for publication is given to practical examples of policies, theories, strategies and programs which utilise educational, organisational, economic and/or environmental approaches to health promotion. The journal also publishes brief reports discussing programs, professional viewpoints, and guidelines for practice or evaluation methodology. The journal features articles, brief reports, editorials, perspectives, "of interest", viewpoints, book reviews and letters.