A Novel System for Automatic Detection of TV Commercial Breaks

IF 1.3 4区工程技术 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS

IEEE Latin America Transactions Pub Date : 2025-10-07 DOI:10.1109/TLA.2025.11194774

Nicolas Rondan;Marcos Juayek;Jose Joskowicz;Rafael Sotelo;Santiago Quincke;Andres Patrone;Maximiliano Aguerre;Gastón Gonzalez

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Abstract

This paper explores the problem of automating the detection of commercial breaks in live broadcasts and video recordings, distinguishing them from regular channel content with a focus on the use of visual signals, commonly referred to as bumpers, to clearly distinguish commercial content from regular programming. Accurate measurement of commercial break duration is crucial for regulatory compliance, ensuring timely airing for advertisers, and maintaining verifiable records for broadcasters. Through an examination of regulatory frameworks in various countries, such as Spain, Uruguay, and the United States, this paper discusses how these regulations are applied and explores the potential for automated detection technologies to aid broadcasters and regulators in monitoring compliance. The paper describes the results of the implementation of a system for automatic TV advertising detection, including its design and performance analysis.

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一种新的电视广告插播时间自动检测系统

本文探讨了直播和录像中商业插播的自动化检测问题，将其与常规频道内容区分开来，重点是使用视觉信号，通常称为缓冲器，以明确区分商业内容与常规节目。准确测量广告时间对于遵守法规，确保广告商及时播出，并为广播公司保留可验证的记录至关重要。通过对西班牙、乌拉圭和美国等国家监管框架的考察，本文讨论了这些法规的实施方式，并探讨了自动化检测技术的潜力，以帮助广播公司和监管机构监控合规情况。本文介绍了一个电视广告自动检测系统的实现结果，包括系统的设计和性能分析。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

IEEE Latin America Transactions COMPUTER SCIENCE, INFORMATION SYSTEMS-ENGINEERING, ELECTRICAL & ELECTRONIC

CiteScore

3.50

自引率

7.70%

发文量

192

审稿时长

3-8 weeks

期刊介绍： IEEE Latin America Transactions (IEEE LATAM) is an interdisciplinary journal focused on the dissemination of original and quality research papers / review articles in Spanish and Portuguese of emerging topics in three main areas: Computing, Electric Energy and Electronics. Some of the sub-areas of the journal are, but not limited to: Automatic control, communications, instrumentation, artificial intelligence, power and industrial electronics, fault diagnosis and detection, transportation electrification, internet of things, electrical machines, circuits and systems, biomedicine and biomedical / haptic applications, secure communications, robotics, sensors and actuators, computer networks, smart grids, among others.