Associations Between Personality Traits and ChatGPT Usage: The Dual Mediating Roles of Social Image and Computer Self-Efficacy.

IF 2.9 4区心理学 Q2 PSYCHOLOGY, MULTIDISCIPLINARY

Journal of Psychology Pub Date : 2025-10-05 DOI:10.1080/00223980.2025.2568758

Tingjun Deng, Dake Wang, Jiaojiao Ma, Tian Wang, Benqian Li, Talib Hussain, Yongjie Yue, Pengcheng Wang

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Abstract

ChatGPT has emerged as a focal point of interest among researchers and practitioners. However, little empirical research has examined its usage. Based on the Five Factor Model and the Technology Acceptance Model, this research examines the relationships between personality traits, specifically extraversion, openness, and conscientiousness, and ChatGPT usage, with social image and computer self-efficacy serving as mediators. In March 2023, this study surveyed 784 users in China, consisting of 462 males and 322 females, with an average age of 23.7. Our analysis reveals that extraversion, openness, and conscientiousness are positively associated with ChatGPT usage through sequential mediating involving social image and computer self-efficacy. While these traits demonstrate indirect associations with usage, openness and conscientiousness lack direct relationships with ChatGPT usage, and neither extraversion nor openness directly relates to computer self-efficacy. These findings offer in-depth perspectives for generative artificial intelligence technology developers and marketers to enhance user engagement strategies at their early stages.

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人格特质与ChatGPT使用的关系：社会形象和计算机自我效能的双重中介作用。

ChatGPT已经成为研究人员和实践者感兴趣的焦点。然而，很少有实证研究考察其使用情况。基于五因素模型和技术接受模型，本研究以社会形象和计算机自我效能为中介，考察了人格特质（外向性、开放性和严严性）与ChatGPT使用的关系。该研究于2023年3月在中国调查了784名用户，其中男性462人，女性322人，平均年龄23.7岁。我们的分析表明，外向性、开放性和严谨性通过社会形象和计算机自我效能的顺序中介与ChatGPT的使用呈正相关。虽然这些特征与使用有间接联系，但开放性和严谨性与ChatGPT的使用没有直接关系，而且外向性和开放性都与计算机自我效能没有直接关系。这些发现为生成式人工智能技术开发者和营销人员在早期阶段加强用户参与策略提供了深入的视角。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Psychology PSYCHOLOGY, MULTIDISCIPLINARY-

CiteScore

4.30

自引率

3.70%

发文量

期刊介绍： The Journal of Psychology is an interdisciplinary journal that publishes empirical research and theoretical articles in applied areas of psychology, including: Behavioral Psychology Clinical Psychology Cognitive Psychology Counseling Psychology Cultural Psychology Economic Psychology Educational Psychology Environmental Psychology Ethics in Psychology Family Psychology and Couples Psychology Forensic Psychology Health Psychology Industrial and Personnel Psychology Managerial and Leadership Psychology Measurement/Assessment Professional Practice Psychology of Religion Psychotherapy School Psychology Social Psychology Sport Psychology Work, Industrial and Organizational Psychology