Dissemination of Information on Selective Serotonin Reuptake Inhibitors on TikTok: Analytical Mixed Methods Study of Creator Types, Content Tone, and User Engagement.

IF 5.8 2区 医学 Q1 PSYCHIATRY
Jmir Mental Health Pub Date : 2025-09-30 DOI:10.2196/77383
Brittany Quinn, Lindsey Nichols, Jennifer Frazee, Mark Payton, Rachel M A Linger
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引用次数: 0

Abstract

Background: TikTok [ByteDance] is a significant source of mental health-related content, including discussions on selective serotonin reuptake inhibitors (SSRIs). While the app fosters community building, its algorithm also amplifies misinformation as influencers without relevant expertise often dominate conversations about SSRIs. These videos frequently highlight personal experiences, potentially overshadowing evidence-based information from health care professionals. Despite these concerns, TikTok holds potential as a tool for improving mental health literacy when used by professionals to provide credible information.

Objective: This study aimed to examine TikTok videos on SSRIs, hypothesizing that content will predominantly emphasize negative experiences and that videos by nonmedical professionals will attract higher engagement. By analyzing creators, engagement metrics, content tone, and video tone, this study aimed to shed light on social media's role in shaping perceptions of SSRIs and mental health literacy.

Methods: A sample of 99 TikTok videos was collected on December 8, 2024. Apify, a web scraper, compiled pertinent engagement metrics (URLs, likes, comments, and shares). Views were manually recorded. In total, 3 researchers evaluated video and content tones and documented findings in Qualtrics. User profiles were analyzed to classify creators as a "medical professional" or "nonmedical professional" based on verification of their credentials. Statistical analyses evaluated the hypotheses.

Results: The number of videos created by both nonmedical and medical professionals was roughly even. Approximately one-third (35/99, 35%) mentioned a specific SSRI (ie, fluoxetine, fluvoxamine, vilazodone, sertraline, paroxetine, citalopram, or escitalopram). Compared to medical professionals, nonmedical creators produced significantly more videos with a positive video tone (P<.001). TikToks made by both groups of creators, however, had negative content tones (P=.78). Nonmedical professionals received significantly greater overall views (P=.01), likes (P=.01), and comments (P=.03), but overall shares were not significantly different (P=.18). Daily interaction metrics revealed that nonmedical professionals received more daily interaction, but these differences were not significant in terms of views (P=.09), likes (P=.06), comments (P=.15), or shares (P=.28).

Conclusions: Results showed that while both creator groups focused on negative SSRI side effects and experiences (content tone), the way they presented this information (video tone) differed. Medical professionals generally maintained a neutral video tone, whereas nonmedical professionals were more likely to adopt a positive video tone. This may explain why nonmedical professionals' videos had significantly more cumulative views, likes, and comments than medical professionals' videos. These findings are consistent with other research suggesting that the TikTok algorithm and users are more likely to favor and engage with videos that evoke a strong emotional response and are perceived as relatable to viewers. This study highlights the need for medical professionals to improve their approach to content creation on TikTok by using a more positive video tone to increase engagement.

TikTok上选择性血清素再摄取抑制剂信息的传播:创作者类型、内容基调和用户参与度的分析混合方法研究
背景:TikTok[字节跳动]是精神健康相关内容的重要来源,包括关于选择性血清素再摄取抑制剂(SSRIs)的讨论。虽然这款应用促进了社区建设,但它的算法也放大了错误信息,因为没有相关专业知识的影响者经常主导有关ssri的对话。这些视频经常强调个人经历,可能会掩盖卫生保健专业人员提供的循证信息。尽管存在这些担忧,但如果专业人士使用TikTok来提供可靠的信息,它仍有潜力成为提高心理健康素养的工具。目的:本研究旨在研究使用SSRIs的TikTok视频,假设内容将主要强调负面体验,非医疗专业人员的视频将吸引更高的参与度。通过分析创作者、参与指标、内容基调和视频基调,本研究旨在阐明社交媒体在塑造对SSRIs和心理健康素养的看法方面的作用。方法:收集2024年12月8日的99个TikTok视频样本。Apify,一个网页抓取工具,编译了相关的用户粘性指标(url,喜欢,评论和分享)。手工记录视图。总共有3名研究人员评估了视频和内容色调,并在《质量》中记录了研究结果。对用户档案进行分析,根据身份验证将创建者分为“医疗专业人员”和“非医疗专业人员”。统计分析评估了这些假设。结果:非医学专业人员和医学专业人员制作的视频数量大致相等。大约三分之一(35/ 99,35%)提到了特定的SSRI(即氟西汀、氟伏沙明、维拉唑酮、舍曲林、帕罗西汀、西酞普兰或艾司西酞普兰)。结论:结果表明,虽然两组创作者都关注消极的SSRI副作用和体验(内容基调),但他们呈现这些信息(视频基调)的方式不同。医学专业人员通常保持中立的视频语气,而非医学专业人员更有可能采用积极的视频语气。这也许可以解释为什么非医学专业人士的视频比医学专业人士的视频有更多的累积观看、点赞和评论。这些发现与其他研究一致,这些研究表明,TikTok算法和用户更有可能喜欢和参与那些能唤起强烈情绪反应、被观众认为与之相关的视频。这项研究强调了医疗专业人员需要通过使用更积极的视频基调来提高参与度,从而改进他们在TikTok上的内容创作方法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Jmir Mental Health
Jmir Mental Health Medicine-Psychiatry and Mental Health
CiteScore
10.80
自引率
3.80%
发文量
104
审稿时长
16 weeks
期刊介绍: JMIR Mental Health (JMH, ISSN 2368-7959) is a PubMed-indexed, peer-reviewed sister journal of JMIR, the leading eHealth journal (Impact Factor 2016: 5.175). JMIR Mental Health focusses on digital health and Internet interventions, technologies and electronic innovations (software and hardware) for mental health, addictions, online counselling and behaviour change. This includes formative evaluation and system descriptions, theoretical papers, review papers, viewpoint/vision papers, and rigorous evaluations.
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