The impact of hotel robots' service quality on continuance intention: the moderating effect of personal innovation.

IF 3 Q2 ROBOTICS
Frontiers in Robotics and AI Pub Date : 2025-09-10 eCollection Date: 2025-01-01 DOI:10.3389/frobt.2025.1667123
Yaru Shi, Weifang Zhan, Chengpeng Lin
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Abstract

As service robots are increasingly integrated into the hotel industry to enhance operational efficiency and customer experience, understanding consumers' responses to robotic services has become a critical research agenda. However, empirical evidence on how customers evaluate the service quality of hotel robots and how these evaluations influence their continuance intention remains limited. Drawing on the SERVQUAL framework, this study redefines service quality in the context of AI-powered hotel robots through five dimensions: reliability, assurance, entertainment, anthropomorphism, and tangibles. Furthermore, the study explores the moderating role of personal innovativeness in the relationship between perceived service quality and continuance intention. Data were collected via an online survey from 400 Generation Z consumers in China who had prior experience with item-delivery robots in hotel settings. The results indicate that assurance, entertainment, anthropomorphism, and tangibles have significant positive effects on continuance intention, while reliability does not show a statistically significant impact. Moreover, personal innovativeness significantly moderates the effects of certain service quality dimensions, suggesting that individual differences in technology readiness shape consumer reactions to robotic services. This study contributes to the literature by extending traditional service quality theory into the domain of human-robot interaction and by highlighting the nuanced mechanisms through which robot-specific service attributes influence user loyalty. Practical implications are offered for hotel managers seeking to optimize robot deployment strategies and improve guest engagement in technology-enhanced service environments.

酒店机器人服务质量对延续意愿的影响:个人创新的调节作用。
随着服务机器人越来越多地融入酒店行业,以提高运营效率和客户体验,了解消费者对机器人服务的反应已成为一项重要的研究议程。然而,关于顾客如何评价酒店机器人的服务质量以及这些评价如何影响他们的继续意愿的经验证据仍然有限。借鉴SERVQUAL框架,本研究从五个维度重新定义了人工智能酒店机器人背景下的服务质量:可靠性、保证性、娱乐性、拟人化和有形性。此外,本研究还探讨了个人创新在感知服务质量与留任意愿之间的调节作用。数据是通过对400名中国Z世代消费者的在线调查收集的,这些消费者之前都有过在酒店环境中使用机器人送货的经历。结果表明,保证、娱乐、拟人化和有形因素对延续意愿有显著的正向影响,而信度对延续意愿的影响不显著。此外,个人创新显著调节了某些服务质量维度的影响,这表明技术准备程度的个体差异影响了消费者对机器人服务的反应。本研究通过将传统的服务质量理论扩展到人机交互领域,并通过强调机器人特定服务属性影响用户忠诚度的微妙机制,为文献做出了贡献。为寻求优化机器人部署策略和提高技术增强服务环境中客人参与度的酒店经理提供了实际意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
6.50
自引率
5.90%
发文量
355
审稿时长
14 weeks
期刊介绍: Frontiers in Robotics and AI publishes rigorously peer-reviewed research covering all theory and applications of robotics, technology, and artificial intelligence, from biomedical to space robotics.
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