Dynamic pricing, objective and subjective quality, and the price–quality relationship

IF 6 2区 管理学 Q1 OPERATIONS RESEARCH & MANAGEMENT SCIENCE
Régis Y. Chenavaz, Domenico De Giovanni
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引用次数: 0

Abstract

Dynamic pricing and quality are known as important strategic variables for firms. However, the effects of objective quality (product features) and subjective quality (branding) need to be better understood. We use a dynamic optimization framework to model a firm’s dynamic pricing and objective quality investment decisions over time. Our research contributes to the literature on the price–quality relationship with different analytical results. We provide a dynamic pricing rule and identifying the conditions below which more significant objective and subjective quality may lead to an increase or decrease in the price. In addition, a negative price–quality relationship is possible with both objective and subjective quality. Numerical illustrations show the robustness of the model and explore how varying parameter weights for objective and subjective quality influence outcomes. By integrating the distinct dynamics of objective and subjective qualities, this research contributes to the literature and provides actionable insights for developing more profitable marketing mix strategies.
动态定价,客观质量和主观质量,以及价格质量关系
动态定价和质量是企业重要的战略变量。然而,客观质量(产品特性)和主观质量(品牌)的影响需要更好地理解。我们使用一个动态优化框架来模拟公司的动态定价和客观质量投资决策。我们的研究有助于不同分析结果的价格-质量关系的文献。我们提供了一个动态定价规则,并确定了更重要的客观和主观质量可能导致价格上涨或下降的条件。此外,客观质量和主观质量都可能存在负的价格质量关系。数值实例显示了模型的鲁棒性,并探讨了客观和主观质量的不同参数权重如何影响结果。通过整合客观和主观品质的不同动态,本研究有助于文献,并为制定更有利可图的营销组合策略提供可操作的见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
European Journal of Operational Research
European Journal of Operational Research 管理科学-运筹学与管理科学
CiteScore
11.90
自引率
9.40%
发文量
786
审稿时长
8.2 months
期刊介绍: The European Journal of Operational Research (EJOR) publishes high quality, original papers that contribute to the methodology of operational research (OR) and to the practice of decision making.
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