{"title":"Wellness Misinformation on Social Media: A Systematic Review Using Social Cognitive Theory.","authors":"Li Ruyang, Ye Hedi","doi":"10.1080/10410236.2025.2555614","DOIUrl":null,"url":null,"abstract":"<p><p>This systematic review examines how wellness misinformation spreads on social media and identifies counter-strategies through the lens of social cognitive theory (SCT). Analyzing 39 studies from 2019-2024, it highlights key SCT themes - observational learning, self-efficacy, and self-regulation - as central to user behavior. Influencers and algorithm-driven content amplify unverified health claims, especially on platforms like TikTok and Twitter. Effective countermeasures include media literacy, transparent influencer disclosures, algorithmic reforms, and SCT-informed educational interventions to enhance digital health resilience.</p>","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"1-16"},"PeriodicalIF":2.7000,"publicationDate":"2025-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Health Communication","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.1080/10410236.2025.2555614","RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
This systematic review examines how wellness misinformation spreads on social media and identifies counter-strategies through the lens of social cognitive theory (SCT). Analyzing 39 studies from 2019-2024, it highlights key SCT themes - observational learning, self-efficacy, and self-regulation - as central to user behavior. Influencers and algorithm-driven content amplify unverified health claims, especially on platforms like TikTok and Twitter. Effective countermeasures include media literacy, transparent influencer disclosures, algorithmic reforms, and SCT-informed educational interventions to enhance digital health resilience.
期刊介绍:
As an outlet for scholarly intercourse between medical and social sciences, this noteworthy journal seeks to improve practical communication between caregivers and patients and between institutions and the public. Outstanding editorial board members and contributors from both medical and social science arenas collaborate to meet the challenges inherent in this goal. Although most inclusions are data-based, the journal also publishes pedagogical, methodological, theoretical, and applied articles using both quantitative or qualitative methods.