Hengyan Pan , Amanda N. Stephens , David B. Logan , William Payre , Longjian Wang , Peter Divjakinja , Helen Zahos , Sjaan Koppel
{"title":"A priori acceptance of automated rideshare services: Do intentions to use differ when safety operators are inside or outside the vehicle?","authors":"Hengyan Pan , Amanda N. Stephens , David B. Logan , William Payre , Longjian Wang , Peter Divjakinja , Helen Zahos , Sjaan Koppel","doi":"10.1016/j.trf.2025.103360","DOIUrl":null,"url":null,"abstract":"<div><div>With advancements in automated driving technology and the sharing economy, automated rideshare services (ARS) are entering the market. In this service, vehicles are controlled by an automated driving system, with a safety operator available to take over if needed. ARS has great potential to reduce travel costs and crashes caused by human error. However, user acceptance is essential for adoption and intention to use.</div><div>To address this issue, this study examined users’ a priori acceptance of ARS by extending the Technology Acceptance Model to include <em>perceived risk</em>, <em>trust</em>, <em>social influence</em>, and <em>facilitating conditions</em> (<em>e.g.,</em> road infrastructure, communication facilities). Intentions to use ARS with an in-vehicle safety operator <em>versus</em> one provided by remote network control was also investigated. Data were collected from 580 participants (M = 32.1 years, SD = 6.8, Range = 21.0–61.0 years; Male: 60.7 %) through an online questionnaire.</div><div>The structural equation model showed that higher levels of <em>perceived trust</em> in automated driving systems, and <em>trust</em> in safety operators were associated with lower <em>perceived safety risk</em> and subsequent increased intention to use the services. Increased <em>perceived safety risk</em> of manual rideshare services only promoted intentions to use ARS with remote safety operators, not those with in-vehicle safety operators. <em>Perceived ease of use</em> strongly influenced intentions for ARS with in-vehicle safety operators, while <em>social influence</em> and <em>facilitating conditions</em> were key factors for those with remote safety operators.</div><div>These findings indicate a need for programs that enhance users’ understanding of how automated driving systems and safety operators contribute to road safety. Additionally, clarifying the operational scope of different ARS will improve their <em>perceived ease of use</em> and acceptance.</div></div>","PeriodicalId":48355,"journal":{"name":"Transportation Research Part F-Traffic Psychology and Behaviour","volume":"115 ","pages":"Article 103360"},"PeriodicalIF":4.4000,"publicationDate":"2025-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Transportation Research Part F-Traffic Psychology and Behaviour","FirstCategoryId":"5","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1369847825003158","RegionNum":2,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"PSYCHOLOGY, APPLIED","Score":null,"Total":0}
引用次数: 0
Abstract
With advancements in automated driving technology and the sharing economy, automated rideshare services (ARS) are entering the market. In this service, vehicles are controlled by an automated driving system, with a safety operator available to take over if needed. ARS has great potential to reduce travel costs and crashes caused by human error. However, user acceptance is essential for adoption and intention to use.
To address this issue, this study examined users’ a priori acceptance of ARS by extending the Technology Acceptance Model to include perceived risk, trust, social influence, and facilitating conditions (e.g., road infrastructure, communication facilities). Intentions to use ARS with an in-vehicle safety operator versus one provided by remote network control was also investigated. Data were collected from 580 participants (M = 32.1 years, SD = 6.8, Range = 21.0–61.0 years; Male: 60.7 %) through an online questionnaire.
The structural equation model showed that higher levels of perceived trust in automated driving systems, and trust in safety operators were associated with lower perceived safety risk and subsequent increased intention to use the services. Increased perceived safety risk of manual rideshare services only promoted intentions to use ARS with remote safety operators, not those with in-vehicle safety operators. Perceived ease of use strongly influenced intentions for ARS with in-vehicle safety operators, while social influence and facilitating conditions were key factors for those with remote safety operators.
These findings indicate a need for programs that enhance users’ understanding of how automated driving systems and safety operators contribute to road safety. Additionally, clarifying the operational scope of different ARS will improve their perceived ease of use and acceptance.
期刊介绍:
Transportation Research Part F: Traffic Psychology and Behaviour focuses on the behavioural and psychological aspects of traffic and transport. The aim of the journal is to enhance theory development, improve the quality of empirical studies and to stimulate the application of research findings in practice. TRF provides a focus and a means of communication for the considerable amount of research activities that are now being carried out in this field. The journal provides a forum for transportation researchers, psychologists, ergonomists, engineers and policy-makers with an interest in traffic and transport psychology.