Implementing a co-design approach to facilitate a COVID-19 vaccination rapid response.

IF 3.5
Vaccine Pub Date : 2025-08-30 Epub Date: 2025-08-13 DOI:10.1016/j.vaccine.2025.127585
Cynthia Baur, Sandra L Saperstein, Rya L Griffis, Candela Vazquez, Leah Barnes, Jessica N Fish
{"title":"Implementing a co-design approach to facilitate a COVID-19 vaccination rapid response.","authors":"Cynthia Baur, Sandra L Saperstein, Rya L Griffis, Candela Vazquez, Leah Barnes, Jessica N Fish","doi":"10.1016/j.vaccine.2025.127585","DOIUrl":null,"url":null,"abstract":"<p><strong>Introduction: </strong>Local organizational collaborations and \"community-ready information\" are central elements of enacting \"meaningful community engagement.\" Academic partnerships with health departments and community organizations can practice co-design, even during emergencies such as the global COVID-19 pandemic. Co-design is a method to include multiple perspectives, build trust, and share resources and power with community organizations and members.</p><p><strong>Materials and methods: </strong>The University of Maryland Prevention Research Center and Horowitz Center for Health Literacy activated established relationships with a national network of organizations serving LGBTQ+ populations and a state network of local health improvement coalitions to support COVID-19 vaccination messaging and behavioral nudges in plain language and primary languages. This paper describes the co-design process and customized COVID-19 vaccination products for the partners.</p><p><strong>Results: </strong>The process helped to build partner communication capacity and rapidly develop customized COVID-19 vaccination products for partner networks. We sustained relationships with both partner networks and actively worked together on developing messages and materials during the project's 12 months. Partner organizations reported high satisfaction with the co-design process and a wide range of communication materials with many unique nudges.</p><p><strong>Discussion and conclusions: </strong>Our project contributes to the public health co-design literature in 2 ways. Our project had robust evaluation throughout, which responds to the call for more evaluation of co-design effectiveness. We also show the combined usefulness of communication expertise and co-design, even under emergency conditions. Co-designing communication products can be time-consuming, but we were able to iterate, collect and apply feedback, and respond to partner requests on short notice. The communication expertise of the academic team allowed the communication material and nudge development to be high-quality and well-tailored for the intended audiences. Our project suggests that a well-executed co-design project should be paired with a robust, ongoing dissemination and staffing infrastructure to ensure products reach into communities.</p>","PeriodicalId":94264,"journal":{"name":"Vaccine","volume":"62 ","pages":"127585"},"PeriodicalIF":3.5000,"publicationDate":"2025-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Vaccine","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1016/j.vaccine.2025.127585","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2025/8/13 0:00:00","PubModel":"Epub","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

Introduction: Local organizational collaborations and "community-ready information" are central elements of enacting "meaningful community engagement." Academic partnerships with health departments and community organizations can practice co-design, even during emergencies such as the global COVID-19 pandemic. Co-design is a method to include multiple perspectives, build trust, and share resources and power with community organizations and members.

Materials and methods: The University of Maryland Prevention Research Center and Horowitz Center for Health Literacy activated established relationships with a national network of organizations serving LGBTQ+ populations and a state network of local health improvement coalitions to support COVID-19 vaccination messaging and behavioral nudges in plain language and primary languages. This paper describes the co-design process and customized COVID-19 vaccination products for the partners.

Results: The process helped to build partner communication capacity and rapidly develop customized COVID-19 vaccination products for partner networks. We sustained relationships with both partner networks and actively worked together on developing messages and materials during the project's 12 months. Partner organizations reported high satisfaction with the co-design process and a wide range of communication materials with many unique nudges.

Discussion and conclusions: Our project contributes to the public health co-design literature in 2 ways. Our project had robust evaluation throughout, which responds to the call for more evaluation of co-design effectiveness. We also show the combined usefulness of communication expertise and co-design, even under emergency conditions. Co-designing communication products can be time-consuming, but we were able to iterate, collect and apply feedback, and respond to partner requests on short notice. The communication expertise of the academic team allowed the communication material and nudge development to be high-quality and well-tailored for the intended audiences. Our project suggests that a well-executed co-design project should be paired with a robust, ongoing dissemination and staffing infrastructure to ensure products reach into communities.

实施协同设计方法,促进COVID-19疫苗接种快速反应。
导言:地方组织协作和“社区就绪信息”是实现“有意义的社区参与”的核心要素。与卫生部门和社区组织的学术伙伴关系可以实践共同设计,即使在全球COVID-19大流行等紧急情况下也是如此。协同设计是一种包含多种观点、建立信任、与社区组织和成员共享资源和权力的方法。材料和方法:马里兰大学预防研究中心和霍洛维茨健康素养中心与服务于LGBTQ+人群的全国组织网络和地方健康改善联盟的州网络建立了关系,以支持用普通语言和主要语言发送COVID-19疫苗信息和行为推动。本文介绍了合作伙伴的协同设计过程和定制的COVID-19疫苗产品。结果:该流程有助于建立合作伙伴沟通能力,并为合作伙伴网络快速开发定制的COVID-19疫苗接种产品。在项目的12个月里,我们与合作伙伴网络保持了良好的关系,并积极合作,共同开发信息和材料。合作伙伴组织对共同设计过程和具有许多独特推动的广泛沟通材料表示高度满意。讨论和结论:我们的项目在两个方面为公共卫生共同设计文献做出了贡献。我们的项目在整个过程中进行了稳健的评估,这响应了对共同设计有效性进行更多评估的呼吁。我们还展示了沟通专业知识和协同设计的综合用途,即使在紧急情况下也是如此。共同设计通信产品可能很耗时,但我们能够迭代、收集和应用反馈,并在短时间内响应合作伙伴的请求。学术团队的传播专业知识使传播材料和推动开发具有高质量,并为目标受众量身定制。我们的项目表明,一个执行良好的协同设计项目应该与一个强大的、持续的传播和人员配置基础设施相结合,以确保产品进入社区。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信