The salience of highway work zone safety and cell phone use among US young adults: Formative evaluation for future campaign development

IF 4.4 2区 工程技术 Q1 PSYCHOLOGY, APPLIED
Prince Adu Gyamfi , Evan K. Perrault
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引用次数: 0

Abstract

Cell phone use while driving is one of the most common distracted driving behaviors among young adults, leading to fatal crashes. However, limited research has explored this topic particularly in the context of highway work zone safety among college-aged adults in the US to understand their predispositions to this topic. Utilizing McGuire’s communication/persuasion model as a formative guide, this study sought to uncover 1) what young adults think about the topic of highway work zone safety, 2) where they want to receive highway work zone safety messages, and 3) whether tailored messaging can shift attitudes and intentions. An online survey of young adults in the U.S. between 18 and 24 years old (N = 1422) was utilized. Also, 1386 written responses about why they did [n = 868] (or did not; n = 518) consider highway work zone safety an important topic were analysed. A large majority (87.1%) of participants already perceived a high level of risk and a high level of efficacy to not drive while using a cell phone. Despite this, the majority (62.4%) thought highway work zone safety was still an important topic for future messaging because messages would help to save lives, protect public safety, and promote safe driving behaviours in highway work zones. Many young adults preferred seeing safety messages on road signposts close to highway work zones and on social media platforms. Messages tailored to participants’ unique risk and efficacy perceptions were no more successful at shifting attitudes and intentions on this topic than non-tailored messages.
公路工作区域安全和手机使用在美国年轻人中的重要性:对未来运动发展的形成性评价
开车时使用手机是年轻人中最常见的分心驾驶行为之一,会导致致命的车祸。然而,有限的研究已经探讨了这个话题,特别是在美国大学年龄的成年人的高速公路工作区域安全的背景下,以了解他们对这个话题的倾向。利用McGuire的沟通/说服模型作为形成性指导,本研究试图揭示1)年轻人对高速公路工作区安全主题的看法,2)他们希望在哪里接收高速公路工作区安全信息,以及3)定制信息是否可以改变态度和意图。对美国18至24岁的年轻人(N = 1422)进行了在线调查。此外,还有1386份关于他们为什么这样做(或不这样做)的书面回复[n = 868];N = 518)认为公路作业区安全是一个重要的课题。绝大多数(87.1%)的参与者已经意识到不开车时使用手机的风险很高,效率也很高。尽管如此,大多数人(62.4%)认为高速公路工作区安全仍然是未来信息传递的重要主题,因为信息有助于挽救生命,保护公共安全,并促进高速公路工作区的安全驾驶行为。许多年轻人更喜欢在高速公路工作区域附近的道路路标和社交媒体平台上看到安全信息。根据参与者独特的风险和疗效感知量身定制的信息并不比非量身定制的信息更能成功地改变对这一主题的态度和意图。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
7.60
自引率
14.60%
发文量
239
审稿时长
71 days
期刊介绍: Transportation Research Part F: Traffic Psychology and Behaviour focuses on the behavioural and psychological aspects of traffic and transport. The aim of the journal is to enhance theory development, improve the quality of empirical studies and to stimulate the application of research findings in practice. TRF provides a focus and a means of communication for the considerable amount of research activities that are now being carried out in this field. The journal provides a forum for transportation researchers, psychologists, ergonomists, engineers and policy-makers with an interest in traffic and transport psychology.
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