Mahdiyeh Jafarnejad Shahri, Ali Golbazi Mahdipour, Ali Bonyadi Naeini, Nasser Koleini Mamaghani, Neda Broumandi, Amir Rahmani, Hassan Sadeghi Naeini
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引用次数: 0
Abstract
This article studies how package shape affects consumers' eye movements and product selection for liquid soap products, using eye-tracking data and a choice experiment. The study involved 54 participants with different backgrounds, who chose their preferred product from pairs of photos of different packages. The results showed that package shape influenced consumer attention and choice, and that gender also had an effect on some of the measures. Packages with higher perimeter, eccentricity, and extent were more attractive and likely to be chosen by consumers, while packages with higher area, convex area, and roundness were less attractive and likely to be chosen. This article provides empirical evidence on the effect of package shape on consumer behavior for liquid soap products.
期刊介绍：
The Journal of Sensory Studies publishes original research and review articles, as well as expository and tutorial papers focusing on observational and experimental studies that lead to development and application of sensory and consumer (including behavior) methods to products such as food and beverage, medical, agricultural, biological, pharmaceutical, cosmetics, or other materials; information such as marketing and consumer information; or improvement of services based on sensory methods. All papers should show some advancement of sensory science in terms of methods. The journal does NOT publish papers that focus primarily on the application of standard sensory techniques to experimental variations in products unless the authors can show a unique application of sensory in an unusual way or in a new product category where sensory methods usually have not been applied.
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