Environmental education is crucial for promoting pro-environmental attitudes and behavior change. However, traditional teaching methods may not effectively engage learners in environmental protection. This study aims to address the limitations of traditional teaching methods and contribute to the development of effective environmental education strategies by exploring the effectiveness of using interactive multimedia e-books as an innovative approach to engage learners in environmental protection.
The main goal of this study is to develop and assess the effectiveness of an interactive multimedia e-book in presenting marine environmental issues and its impact on learning effectiveness, pro-environmental attitude, and behavioural intentions.
This study employed the Task-Technology Fit (TTF) Model as its foundational framework, along with perceived behaviour control, pro-environmental attitude, and behavioural intention. Pre- and post-learning tests were conducted to evaluate learning achievement. The research focused on how the interactive multimedia e-book, in combination with environmental education, influenced pro-environmental attitudes and behavioural intentions.
This study finds that utilising interactive multimedia e-books significantly enhances learning achievement. Combining environmental education with interactive multimedia e-books demonstrates a good degree of Task-Technology Fit, positively affecting pro-environmental attitudes and behavioural intentions, alongside the positive impact of pro-environmental attitudes on behavioural intentions, with perceived behaviour control also exerting a positive influence on both attitude and intention. These findings provide practical guidance for educators, institutions, and environmental groups seeking to enhance digital teaching materials and promote environmental education and awareness.