Impact of Spanish gambling regulations on online gambling behavior and marketing strategies.

IF 4 2区社会学 Q1 SUBSTANCE ABUSE

Harm Reduction Journal Pub Date : 2025-06-13 DOI:10.1186/s12954-025-01219-7

Gema Aonso-Diego, Ángel García-Pérez, Andrea Krotter

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引用次数: 0

Abstract

Background: A large body of research has pointed out that advertising has an impact on gambling behavior. However, little is known about how actual gambling marketing regulations impact online gambling behavior and marketing expenditure. Recently, a Spanish law-the Royal Decree 958/2020-came into force, which, in general terms, limits the marketing of gambling products. The current study aimed to examine the effect of the Spanish Royal Decree 958/2020 on gambling behavior (i.e., new accounts, active accounts, deposits, and total money bet) and marketing expenditure (i.e., advertising, bonuses, affiliation, and sponsorship) based on data from the Directorate General for Regulation of Gambling.

Methods: We used Seasonal Autoregressive Integrated Moving Average (SARIMA) models to examine the impact of the implementation of Royal Decree 958/2020 on both online gambling behavior and marketing expenditure.

Results: The entry into force of the Spanish Royal Decree (applied between November 2020 and August 2021) led to a permanent decrease in gambling behavior, in particular new accounts (-263k; p = .003) and total money bet (-€216M; p = .034). Additionally, regulatory measures had an impact on marketing strategies, specifically, reducing money earmarked for advertising (-€20M; p = .004), bonuses (-€2.6M; p = .048), and sponsorship (-€5.3M; p < .001).

Conclusion: These findings demonstrate that regulatory measures aimed at limiting gambling advertising, bonuses, and sponsorships impact new accounts (i.e., new gamblers) and total money gambled, but hardly active accounts (i.e., regular gamblers). This study can serve as a model for countries where gambling advertisements have not yet been regulated.

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西班牙赌博法规对在线赌博行为和营销策略的影响。

背景：大量研究指出，广告对赌博行为有影响。然而，人们对实际赌博营销法规如何影响在线赌博行为和营销支出知之甚少。最近，一项西班牙法律——皇家法令958/2020——开始生效，总的来说，它限制了赌博产品的营销。目前的研究旨在根据赌博监管总局的数据，研究西班牙皇家法令958/2020对赌博行为（即新账户、活跃账户、存款和总投注金额）和营销支出（即广告、奖金、隶属关系和赞助）的影响。方法：我们使用季节性自回归综合移动平均（SARIMA）模型来检验皇家法令958/2020的实施对在线赌博行为和营销支出的影响。结果：西班牙皇家法令的生效（在2020年11月至2021年8月期间实施）导致赌博行为永久减少，特别是新账户(-263k；p = 0.003)和总下注金额(- 2.16亿欧元；p = .034)。此外，监管措施对营销策略产生了影响，特别是减少了用于广告的资金(- 2000万欧元；p = 0.004)，奖金(- 260万欧元；p = 0.048)，以及赞助(- 530万欧元；p结论：这些发现表明，旨在限制赌博广告、奖金和赞助的监管措施会影响新账户（即新赌徒）和赌博总额，但几乎不会影响活跃账户（即常规赌徒）。本研究可以作为尚未对赌博广告进行监管的国家的借鉴。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Harm Reduction Journal Medicine-Public Health, Environmental and Occupational Health

CiteScore

5.90

自引率

9.10%

发文量

126

审稿时长

26 weeks

期刊介绍： Harm Reduction Journal is an Open Access, peer-reviewed, online journal whose focus is on the prevalent patterns of psychoactive drug use, the public policies meant to control them, and the search for effective methods of reducing the adverse medical, public health, and social consequences associated with both drugs and drug policies. We define "harm reduction" as "policies and programs which aim to reduce the health, social, and economic costs of legal and illegal psychoactive drug use without necessarily reducing drug consumption". We are especially interested in studies of the evolving patterns of drug use around the world, their implications for the spread of HIV/AIDS and other blood-borne pathogens.