Wenyun Tang , Yang Tao , Minyi Fu , Lan Wu , Jiahui Chen , Gen Li
{"title":"Factors influencing the acceptance of flying cars among rural residents in China","authors":"Wenyun Tang , Yang Tao , Minyi Fu , Lan Wu , Jiahui Chen , Gen Li","doi":"10.1016/j.trf.2025.06.005","DOIUrl":null,"url":null,"abstract":"<div><div>Complex roads and inadequate infrastructure in rural areas impede residents’ daily travel. Fly-ing cars, which provide flexible mobility and automation, present a potential solution. Besides policies and infrastructure, the acceptance of flying cars in rural areas is also affected by resi-dents’ willingness to adopt them. This study introduces an extended UTAUT2 model that in-corporates trust and perceived risk, utilizing an anonymous online survey to gather data. Structural equation modeling (SEM) is employed to validate the model, alongside moderation analysis. The results indicate that trust is the key determinant of rural residents’ acceptance of flying cars. Furthermore, performance expectancy, effort expectancy, social influence, hedon-ic motivation, and price value positively influence acceptance, while perceived risk has a neg-ative effect. Gender, age, education, and driving frequency (the number of driving days per week) serve as significant moderating variables. The findings provide theoretical and practical implications for promoting flying cars in rural areas.</div></div>","PeriodicalId":48355,"journal":{"name":"Transportation Research Part F-Traffic Psychology and Behaviour","volume":"114 ","pages":"Pages 320-336"},"PeriodicalIF":3.5000,"publicationDate":"2025-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Transportation Research Part F-Traffic Psychology and Behaviour","FirstCategoryId":"5","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S136984782500213X","RegionNum":2,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"PSYCHOLOGY, APPLIED","Score":null,"Total":0}
引用次数: 0
Abstract
Complex roads and inadequate infrastructure in rural areas impede residents’ daily travel. Fly-ing cars, which provide flexible mobility and automation, present a potential solution. Besides policies and infrastructure, the acceptance of flying cars in rural areas is also affected by resi-dents’ willingness to adopt them. This study introduces an extended UTAUT2 model that in-corporates trust and perceived risk, utilizing an anonymous online survey to gather data. Structural equation modeling (SEM) is employed to validate the model, alongside moderation analysis. The results indicate that trust is the key determinant of rural residents’ acceptance of flying cars. Furthermore, performance expectancy, effort expectancy, social influence, hedon-ic motivation, and price value positively influence acceptance, while perceived risk has a neg-ative effect. Gender, age, education, and driving frequency (the number of driving days per week) serve as significant moderating variables. The findings provide theoretical and practical implications for promoting flying cars in rural areas.
期刊介绍:
Transportation Research Part F: Traffic Psychology and Behaviour focuses on the behavioural and psychological aspects of traffic and transport. The aim of the journal is to enhance theory development, improve the quality of empirical studies and to stimulate the application of research findings in practice. TRF provides a focus and a means of communication for the considerable amount of research activities that are now being carried out in this field. The journal provides a forum for transportation researchers, psychologists, ergonomists, engineers and policy-makers with an interest in traffic and transport psychology.