Psychological resistance or seeking values? Exploring the role of technology paternalism on consumers’ willingness to intelligent vehicle purchase

IF 3.5 2区 工程技术 Q1 PSYCHOLOGY, APPLIED
Tu Lyu , Qixiang Geng , Hao Chen , Mingxiang Xu
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Abstract

This study employs social exchange theory as a foundational framework to develop a research model that explores the key factors influencing users’ willingness to purchase intelligent vehicles (IVs) through the lens of technology paternalism (TP). We collected 271 valid responses and validated the research model using the PLS-SEM approach. The results indicated that: (1) Autonomy is essential for shaping users’ perceptions of TP in the context of IVs. (2) The three dimensions of TP have different mechanisms of action, in which limiting user freedom and lack of overruling prospects lead to psychological resistance, and welfare intentions enhance users’ perceived value. Psychological resistance positively influences users’ intention to purchase IVs and adopt smart driving technology (SDT); in contrast, perceived value negatively influences users’ intention to purchase IVs and adopt SDT. Furthermore, perceived explainability negatively moderated the relationship between TP and psychological resistance. (3) Significant gender differences were found regarding the impact of technological paternalism on users’ willingness to purchase IVs and adopt SDT. This study offers theoretical and practical recommendations for enterprises and governments promoting IVs.
心理抗拒还是追求价值?探索技术家长式作风对消费者智能汽车购买意愿的影响
本研究以社会交换理论为基础框架,构建了一个研究模型,通过技术家长主义视角探讨影响用户购买智能汽车意愿的关键因素。我们收集了271份有效回复,并使用PLS-SEM方法验证了研究模型。研究结果表明:(1)自主性对于用户在虚拟环境下对服务感知的形成至关重要。(2) TP的三个维度具有不同的作用机制,其中限制用户自由和缺乏可推翻性前景导致心理抗拒,福利意图增强用户感知价值。心理抗拒正向影响用户购买自动驾驶汽车和采用智能驾驶技术的意愿;而感知价值对用户购买IVs和采用SDT的意愿有负向影响。此外,感知可解释性负向调节TP与心理抗拒的关系。(3)技术家长式作风对用户购买虚拟机和采用SDT意愿的影响存在显著的性别差异。本研究为企业和政府推动企业创新提供了理论和实践建议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
7.60
自引率
14.60%
发文量
239
审稿时长
71 days
期刊介绍: Transportation Research Part F: Traffic Psychology and Behaviour focuses on the behavioural and psychological aspects of traffic and transport. The aim of the journal is to enhance theory development, improve the quality of empirical studies and to stimulate the application of research findings in practice. TRF provides a focus and a means of communication for the considerable amount of research activities that are now being carried out in this field. The journal provides a forum for transportation researchers, psychologists, ergonomists, engineers and policy-makers with an interest in traffic and transport psychology.
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