{"title":"Building a university brand through intercollegiate athlete programs: a comparison of emerging sports and esports programs","authors":"Minkyo Lee, Ju Young Lee","doi":"10.1080/16184742.2025.2494831","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":47777,"journal":{"name":"European Sport Management Quarterly","volume":"168 1","pages":""},"PeriodicalIF":3.6000,"publicationDate":"2025-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Sport Management Quarterly","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.1080/16184742.2025.2494831","RegionNum":2,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}